The choice of the Ingenieur Chronograph was relatively easy, according to IWC Creative Director Christian Knoop. "It was the perfect first entry for the Configurator. The entire line was inspired by motor racing, with sporty, classic looks that are perfect for configuration. Which, of course, our clients are used to from configurators in the automotive industry." And how did they choose the configurable parts? "That, on the other hand, was no small task," he says with a wry smile. "There were several … shall we say … passionate discussions."
And no wonder. When it comes to personalization like this, there is always a struggle to find that perfect balance between giving the client plenty of choice while staying true to the brand. What makes an IWC an IWC? Surely it must look and feel like an IWC, and it must be built by IWC with all the craftsmanship and engineering excellence therein. "Our configurator is meant to support an iconic design and not to dilute it. It’s based on the design DNA of the brand and the Ingenieur line, and it allows the customer to play with the attitude of the product depending on his personal taste and style preference," says Knoop.
Indeed, the look of the Ingenieur Chronograph is remarkably versatile – there are many, many strap, dial, and case combinations that look good, and it quickly became obvious that those should all be configurable. "There are far more style possibilities available through the configurator that we could have offered in a single watch collection."
He's also confident that clients will find all the options they're looking for, and then some. "Many of the features available in the Configurator are not available in the standard collection of the Ingenieur Chronograph, including a few things that we've never offered before." It's true. Fire up the configurator and you'll find, among several familiar options, a classic silver-plated dial with black subdials, a brand new green dial, and on select faces, Rhodium hands. Add in the option for an individualized engraving, and clients can create something that is not only unique and true to the brand, but also incredibly personal.