IWC JOURNAL: Customization for Portugieser Chronograph

AT THE IWC FLAGSHIP BOUTIQUE AT DUBAI MALL, CUSTOMERS CAN NOW CHOOSE FROM A RANGE OF CASE MATERIALS, DIAL COLORS & STRAPS TO DESIGN THEIR OWN BESPOKE TIMEPIECE.

Attention all trendsetters and style icons: IWC Schaffhausen has just introduced a revolutionary new service that lets you take personalization to the next level. If you're looking for a statement piece that reflects your unique sense of style, look no further than the IWC Schaffhausen Flagship Boutique at the Dubai Mall.

— Selection of new dial shades, including aubergine and ginger

MIX AND MATCH

A watch is more than just a timepiece - it's a reflection of your individuality, lifestyle, and values. With the new individualization service for the Portugieser Chronograph, you get to take an active role in designing your very own watch.

Step into the IWC Schaffhausen boutique and you'll be greeted by a console that lets you experiment with different combinations of materials and colors. Choose from stainless steel or 18-carat 5N gold cases, and select one of 12 exclusive dial colors that were made just for this service. You'll be amazed by the vibrant and distinct shades available, such as turquoise, indigo, aubergine, or ginger. Each dial is available with either rhodium-plated or gold-plated appliques and hands, adding a touch of luxury to your unique timepiece.

But that's not all. The dial plaques attach magnetically to the cases, so you can mix and match until you find the perfect combination. And when it comes to straps, the sky's the limit - from colorful calfskin or alligator leather to leather alternatives like TimberTex® and rubber straps, or even a high-grade stainless-steel bracelet.

Each chronograph is crafted with the utmost care and precision, ensuring that your individualized watch is nothing short of perfection. And when it's ready, you'll receive a one-of-a-kind timepiece that's uniquely yours

CREATE YOUR ONE-OF-A-KIND TIMEPIECE

Now, we know our customers appreciate quality and attention to detail. That's why you'll be pleased to know that each chronograph is crafted with the utmost care and precision, ensuring that your individualized watch is nothing short of perfection. And when it's ready, you'll receive a one-of-a-kind timepiece that's uniquely yours.

But wait, there's more - each individualized Portugieser Chronograph comes with a small "I" in a circle on the small seconds sub-counter at 6 o'clock, so you know you're getting an exclusive piece that no one else has.

— Try out combinations of colors & materials directly on your wrist

So, whether you're looking for a watch that's refined and elegant or bold and daring, the IWC Schaffhausen individualization service for the Portugieser Chronograph is the perfect way to make a statement. Visit the Flagship Boutique at the Dubai Mall and create a one-of-a-kind watch that reflects your individuality, style, and sophistication.

As of March 2023, the individualization service for the Portugieser Chronograph will also be offered at the IWC Flagship Boutique at the Taikoo Hui Mall in Shanghai.