The future is certainly bright for the IWC Racing team. The plan is to compete in selected classic car races, with the drivers alternating between David Coulthard, Lewis Hamilton, Valtteri Bottas, Jochen Maas, Maro Engel, and Carmen Jorda. Like Coulthard, the other drivers in the line-up also have their share of awards and accolades. Hamilton is considered by some to be the best Formula 1 pilot of our time, while his teammate Bottas has stood on the podium over a dozen times. Maas began his racing career in the 1960s and has been going strong ever since. Engel is already an important part of the Mercedes family, having raced with the Mercedes-AMG Motorsport DTM team since 2017. And Jorda, a notable female driver, is the only woman to compete in three GP3 Series seasons.
The introduction of this team only serves to enhance IWC’s profile of fine, innovative and enduring watchmaking by underscoring our connection with a sport that embodies very much of the same. As CEO Christoph Grainger-Herr notes “With the foundation of the IWC Racing Team, we are now extending the storytelling universe that we build around our high-quality mechanical watches with an additional, highly attractive dimension. With this step, we once again underscore our role as a pioneer in the luxury watch industry.”