IWC News and Events

Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more. 

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In the IWC Recent Collections you will find information and technical specifications about watches from our most recent collections. Browse watches released per year, and search by name, reference number, and collection.


Discover more here to browse our past collections. 


Hayden Cox and IWC Schaffhausen present Haydenshapes’ pioneering approach to upcycling manufacturing waste


IWC Schaffhausen and brand ambassador Hayden Cox have released a new film showcasing the surfboard designer at work. Focusing on Cox’s pioneering approach to upcycling, within his Haydenshapes Surfboard business, it marks the next stage of a shared journey between the Australian and IWC Schaffhausen towards greater sustainability.


Shot mostly on location at Haydenshapes’ floating pop up studio ‘Remote’ on Sydney’s Pittwater, which was set up in partnership with IWC Schaffhausen, the film demonstrates how the company is trying to reduce its impact on the environment. Cox is shown repurposing manufacturing waste, which is typically thrown away, into performance surfboard components and an innovative new cloth.


IWC Schaffhausen has long been a leading proponent of greater sustainability within the industry. As well as recently signing up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment to avoid plastic waste, renewable electricity powers the brand’s new Manufacturing Centre as well as the Headquarters.


Read more here.


Now for the holiday season: shop accessories on



Now there are finally cufflinks for those freedom-loving men who feel at home in the world of IWC Pilot’s Watches. The cufflinks are inspired by the distinctive conical crown of the Big Pilot’s Watch, perhaps the most distinguishing feature of this iconic aviator’s watch. Click here to learn more and to purchase.



Did you know: IWC Schaffhausen offers a wide selection of straps and bracelets to change the look of your favourite IWC timepiece. Dress up your watch this holiday season with a new strap purchase. Click here to explore the options available for your IWC, and complete your purchase online.


IWC and Laureus Sport for Good take programme participants to the Mercedes-AMG Petronas Motorsport factory


IWC Schaffhausen and Laureus Sport for Good offered a group of young people an exclusive look behind the scenes of the Mercedes-AMG Petronas Motorsport factory in Brackley, UK. The group, who are members of the Laureus-supported Fight for Peace programme, were given a unique insight into how the team’s championship-winning cars are designed and manufactured.


Based on a shared passion for engineering, IWC Schaffhausen has been the “Official Engineering Partner” of Mercedes-AMG Petronas Motorsport since 2013. Teaming up with another of its partners, Laureus Sport for Good, IWC Schaffhausen offered a small group of children a fascinating look behind the scenes. With academies in Rio de Janeiro and London, and through an alliance of partners in 25 countries, the Fight for Peace programme works to realise the potential of young people living in communities affected by violence, crime and social exclusion. Combining martial arts with education and personal development, it aims to eventually help attendees into further education, employment or training.


Read more here. Discover the partnership with Laureus Sport for Good here and Mercedes-AMG Petronas Motorsport here.


IWC toasts historic title double for Mercedes-AMG Petronas Motorsport


IWC Schaffhausen is proud to congratulate long-standing partner Mercedes-AMG Petronas Motorsport and brand ambassadors Lewis Hamilton and Valtteri Bottas on yet another stellar Formula One™ season.


At this weekend’s United States Grand Prix, Hamilton secured his sixth FIA Formula One™ Drivers’ World Championship*. The race result at the Circuit of The Americas places the Briton safely beyond the reach of all his competitors, with another two rounds still to go. Hamilton was previously crowned champion in 2008, 2014, 2015, 2017 and 2018.


Just a few weeks ago, at the Japanese Grand Prix, Mercedes-AMG Petronas Motorsport clinched the 2019 FIA Formula One™ World Constructors’ Championship*. Hamilton’s success in Austin makes Mercedes the first team in the history of Formula One racing to score six successive title doubles.


Proving just how imperious Mercedes - and their drivers - have been in 2019, Hamilton’s team mate Valtteri Bottas was the only other person in the running for the drivers’ title on Sunday.

Read more about the partnership here.


*Subject to the FIA’s official confirmation of the 2019 FIA Formula One World Championship™ results


Mercedes-AMG Petronas Motorsport secures the 2019 FIA Formula One™ World Constructors’ Championship*


Congratulations to IWC partner, Mercedes-AMG Petronas Motorsport, on securing the 2019 FIA Formula One™ World Constructors’ Championship* upon the completion of the Japanese Grand Prix. The win is the sixth consecutive title for the team since 2014.


IWC Ambassador Valtteri Bottas earned the victory in the race, with teammate Lewis Hamilton placing third.

Read more about the partnership here.


*Subject to official confirmation by the FIA of the results of the 2019 FIA Formula One™ World Championship


IWC ambassador Cate Blanchett plays a leading role at the presentation of the 5th Filmmaker Award


Acclaimed actress and producer Cate Blanchett has presented the 5th Filmmaker Award. The award ceremony took place during the 15th Zurich Film Festival at an exclusive IWC Schaffhausen private dinner at rooftop restaurant Haute. The award, which is worth CHF 100,000, supports Swiss film projects that are in the production or post-production stage. A few days earlier, the Zurich Film Festival was officially opened with “Die Stimme des Regenwaldes” by Niklaus Hilber, a previous winner of the Filmmaker Award.


Read more about the event here, and discover the partnership here.


Portofino: the spirit of classic glamour reimagined for 2019


IWC Schaffhausen has unveiled reinterpreted editions of their signature Portofino line for 2019. The women’s collection welcomes five smaller models, with an innovative strap change system, whilst six additional watches join the men’s line.


Portofino has been one of IWC’s most high-profile families ever since its first launch back in 1984. As legend has it, then-head watchmaker and living legend Kurt Klaus and head designer Hanno Burtscher put pen to paper over a glass of wine, devising a simple and elegant watch inspired by the classic rounded designs of the fifties and sixties.


Discover the new collection here.


IWC reveals new Portofino campaign, featuring model Josephine Skriver and actress Ning Chang


IWC Schaffhausen has teamed up with new brand ambassadors, model Josephine Skriver and actress Ning Chang, to unveil the new Portofino 34mm line. The beautiful campaign was shot entirely on location in the idyllic Italian village, which inspired the collection’s name.


Visit the IWC Press Area to discover more.


“Time to care”: IWC and Laureus sport for good announce the winner of this year’s drawing competition


Following the annual Laureus Sport for Good and IWC Schaffhausen drawing competition, we are delighted to announce the winning design by 15 year old Yi Xin, a participant of the Laureus supported programme, Special Olympics China.


This year’s competition was based on the theme ‘Time to Care’ and we received hundreds of entries from young people in Laureus-supported programmes all over the world, expressing their own thoughts on the importance of caring about every day issues in their drawings. Yi Xin’s winning design is a wonderful celebration of friendship, and it will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece to support Laureus Sport for Good programmes around the world. 


We would like to thank all the programmes who submitted such wonderful drawings as well as everyone who took time to vote for their favourite.


To find out more about Laureus Sport for Good, please visit here.

To learn about Laureus Sport for Good and IWC Schaffhausen please visit here.


2019 British Grand Prix


Congratulations to IWC Brand Ambassador Lewis Hamilton, who claimed his 80th victory in Formula One™, his seventh of the 2019 season and record sixth at the British Grand Prix. IWC Ambassador Valtteri Bottas came in second, to give Mercedes-AMG Petronas Motorsport Team a 1-2 victory.


IWC celebrates the 10th anniversary of the Antoine de Saint-Exupéry Youth Foundation with an exclusive exhibition and charity auction


The timepiece involved is the Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince” (Ref. IW392202) in 18-carat 5N gold. Featuring a spectacular midnight blue dial, this special edition is limited to 250 pieces worldwide. The auction lot itself is the piece 10 out of 250 with a beige luminescent index at 10 o’clock in celebration of the foundation’s 10th anniversary.


Watch lovers around the world will be able to place bids on the unique timepiece honouring Antoine de Saint-Exupéry’s most famous literary work, “The Little Prince”, from 8th–17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.


The timepiece will be offered within Sotheby’s Watches Online sale. A “The Little Prince - Tactile Art Book, Claude Garrandes edition” with drawings in relief and texts in English, French and Braille and signed by François d’Agay, President of the Antoine de Saint Exupéry Youth Foundation and Dr Claude Garrandes will accompany the timepiece.


Visit the IWC Press Area to discover more.

Click here to participate in the auction.


IWC Schaffhausen announces Tom Brady as global brand ambassador


With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.


Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”


Visit the IWC Press Area to discover more.


Pilot’s Watch Chronograph TOP GUN (IW389101)
Pilot’s Watch Chronograph TOP GUN (IW389101)

“Time to Care”: IWC and Laureus Sport for Good present this year’s drawing competition


This year’s IWC Drawing Competition demonstrated the creative flair of young people from Laureus-supported programmes around the world. Under the theme “Time to Care”, programme participants expressed their own thoughts on the importance of caring about every day issues, through the creativity of drawing.


The winning design will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece. For the winning programme participant, Laureus and IWC will organize a special project visit with a Laureus Academy Member.


Reviewing over 200 entries from 30+programmes around the world, a jury of representatives from IWC Schaffhausen and Laureus Sport for Good selected a shortlist of three drawings. Click here to view the selected drawings and vote in the competition.


IWC supports Cousteau Divers to reveal the ocean’s temperatures


On June 8, World Oceans Day, IWC Schaffhausen announces its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.


Visit the IWC Press Area to discover more.


IWC Celebrates The 10th Anniversary Of The Antoine De Saint-Exupéry Youth Foundation With An Exclusive Exhibition And Charity Auction


IWC Schaffhausen and the Antoine de Saint-Exupéry Youth Foundation (FASEJ) celebrate the Foundation’s 10th anniversary with a “10 years, 10 days” exhibition from 10th–20th June in Paris. The highlight of the exhibition is a preview of a unique Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince”, which will be auctioned online by Sotheby’s between 8th and 17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.


Visit the IWC Press Area to discover more.


IWC brand ambassador Adriana Lima boxes with kids from a Laureus Program in Mexico


Brazilian supermodel Adriana Lima has been an IWC brand ambassador since 2012, and a keen boxer for over ten years. She recently visited a local boxing gym in Mexico City for a sparring session with children who are taking part in an initiative called CAPAZ (Campeones de la Paz or “Peace Champions”). This preventive program against violence and crime empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.


Visit the IWC Press Area to discover more.


IWC Premieres New Pilot’s Watches campaign movie with brand ambassador Lewis Hamilton


IWC Schaffhausen premieres its new Spitfire collection campaign movie, starring brand ambassador Lewis Hamilton. The five-time Formula One™ World Champion appears alongside a Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.


Visit the IWC Press Area to discover more.

Discover the IWC Pilot’s Watch Chronograph Spitfire.


77th Goodwood Members’ Meeting


IWC Schaffhausen’s motorsport team competed at the Goodwood Members’ Meeting for the second time this weekend. At the wheel of the Mercedes-Benz 300 SL “Gullwing”, former Formula One™ star and brand ambassador David Coulthard competed in the Tony Gaze Trophy and finished in 1st place.


Visit the IWC Press Area to discover more.


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