The marketing initiative seamlessly ties in with the BIG PILOT Roadshow #IWCONTOUR. High-tech booths resembling shipping containers toured the entire globe starting in the United Kingdom in July and closing in New York City in November of last year. With the help of brand-new hologram technology, IWC brought together brand ambassador Lewis Hamilton, as well as IWC representatives such as former watchmaker Kurt Klaus and CEO Christoph Grainger-Herr with clients and watch enthusiasts.
Launching the first OoH (Out of Home-) campaign in an Alpine area to use entirely environmentally friendly material, IWC yet again emphasises its strong focus on sustainable and environmentally friendly solutions. Among Switzerland’s most famous ski resorts, Laax is known for imposing stringent requirements in terms of environmental protection. All projects in the Flims/Laax region are required to incorporate the “Greenstyle Philosophy”, that is, working towards the goal to cover all the region’s energy needs with 100% renewable energy produced in the region.
Stop by our IWC pop-up at the Laax Talstation “rocksresort” between Feb 18th to 22nd, to discover our watches and get a coffee before you hit the slopes.