The development of high-performance cars and the multiple facets of the motor racing and haute horlogerie worlds have much in common: they both depend on high-tech materials, world-class engineering, ultimate performance and ongoing innovation.



But equally important are passion, a pioneering spirit and teamwork. These are the reasons for IWC’s close involvement with the world of motor sport. Currently, the Schaffhausen watch manufacturer’s partnerships are founded on three pillars:


Mercedes-AMG Petronas Formula One Team




The partnership is founded on the many parallels that exist between motor sport’s premier competition and the world of haute horlogerie. 

The F1 W10 EQ Power+

After 16 months of labor and 7000 manufacture drawings, the complex machinery of 743kg was engineered. Handling a gearbox of 8 speed with a triple gear selection of sequential, semi-automatic and hydraulic activation, sets the W10 in the top world fastest cars. This updated version is 10kg lighter than its predecessor and it’s muscular bodywork consist of carbon fiber.


IWC Schaffhausen likewise integrates extremely durable materials into its mechanical timepieces. These improve the service life of the components or enable the creation of eye-catching cases and designs of its racing watches. In Formula One™, as in the watch industry, the focus is likewise on teamwork. Motor sport brings together the world’s best engineers and designers with material and aerodynamics specialists. By the same token, IWC’s complex and intricate masterpieces of haute horlogerie can only come into being through the collective expertise of high-calibre specialists representing many different disciplines.


— Ingenieur Chronograph Sport Edition “50th anniversary of Mercedes-AMG” (Ref. IW380902)


IWC Schaffhausen also has close links, as partners, with the two Mercedes-AMG Petronas Formula One Team drivers: five-time World Champion Lewis Hamilton and his team mate Valtteri Bottas. These exceptional talents are two of IWC Schaffhausen’s Friends of the Brand and share a fascination for mechanical timepieces.


March 17 Australia
March 31 Bahrain
April 14 China
April 28 Azerbaijan
May 12 Spain
May 26 Monaco
June 9 Canada
June 23 France
June 30 Austria
July 14 Great Britain
July 28 Germany
August 4 Hungary
September 1 Belgium
September 8 Italy
September 22 Singapore
September 29 Russia
October 13 Japan
October 27 Mexico
November 3 USA
November 17 Brazil
December 1 Abu Dhabi


Goodwood Racing





Goodwood Members’ Meeting

The Goodwood House estate in the south of England also includes the 3.8-kilometre Goodwood racing circuit. Between 1948 and 1966, it was a venue for major Formula One™ events. The Members’ Meetings held there between 1949 and 1966 achieved legendary status. The events were private and participation restricted to club members.


The Goodwood Road Racing Club reintroduced the Members’ Meeting in 2014 with the express purpose of bringing back to life the intimacy and sense of community engendered by the original historic meet-ups for members only. The event takes place every year to mark the start of the motor racing season in March and is reserved exclusively, as in bygone days, for members of the club. IWC Schaffhausen has been Timing Partner of the Goodwood Members’ Meeting since 2015.


Click here to read about the 2018 Goodwood Members’ Meeting. 






Mercedes-AMG is the Mercedes high-performance brand and produces the most powerful series models in the German car manufacturer’s range. Maximum quality and performance, genuine pioneering spirit and craftsmanship: IWC Schaffhausen shares many fundamental values with the high-performance specialists at Mercedes-AMG. The two companies have maintained their partnership since 2004. AMG’s roots go all the way back to motor sport.

Today, the three letters are synonymous with ultimate performance in road vehicles. Mercedes-AMG develops the most powerful series-built engines for Mercedes-Benz. These fabulous machines are assembled at the factory by a single mechanic as part of the company’s “one man, one engine” philosophy.




The company is also well known for its groundbreaking in-house developments. In 2010, it unveiled the Mercedes-Benz SLS AMG and in 2014, this model found a worthy successor in the Mercedes AMG GT.


In 2015, as a token of recognition for this masterpiece of Performance Engineering, IWC Schaffhausen launched the Ingenieur Automatic Edition “AMG GT” in a tiny edition of just 25 watches. It is the world’s first watch to feature a case machined from solid boron carbide ceramic. Currently the hardest ceramic available, it is as hard as a diamond and as light as aluminium.


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