Spanning 200 square meters the heart of Amsterdam, the flagship boutique is a place for discovering IWC timepieces and learn more about its unique engineering approach and materials expertise.
For the official unveiling of the boutique, IWC is focusing on its founding story through the prism of water with a temporary installation titled: “The Origins of Time”.
The Journal
New flagship boutique in the heart of Amsterdam
New flagship boutique in the heart of Amsterdam
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2 min
Shipping and delivery conditions
New interior design concept
Open and welcoming space
IWC’s collections take centre stage in open displays, allowing clients to experience the watches hands-on in a tactile way. All watch displays feature touchscreen technology, giving visitors access to a broad range of information about the timepieces on display at the touch of a button, including product history, technical specifications and customisation possibilities.
A celebration of shared foundations
To celebrate the opening and to highlight the unique connection of IWC and Amsterdam through the element of water, IWC presents an interactive installation titled “The Origins of Time”. An immersive water simulation table allows to interact with digital versions of the sea, the Rhine and Amsterdam’s canals.
The “Engineering Wall”
Engage with the history of ingenuity and craftsmanship that has gone into making IWC’s innovative timepieces®.
Watchmaker Atelier
Get your watch repaired and cleaned in the permanently installed Watchmaker Atelier on the first floor.
BIG PILOT BAR
After exploring the IWC universe, take a break and enjoy a beverage at the boutique’s very own BIG PILOT BAR.
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