What do flowers have to do with sneakers?
At the first glimpse not much. I wanted to challenge the current state of the sneaker industry. Back in the days the sneaker game was driven by an inclusive, community driven mindset. People met for a sneaker release, not necessarily to cop the respective shoe, but rather to spend time with likeminded people. It was more about the culture and the people than the brands, collabs or shoes. It has been the glue that kept everyone connected.
In the last 5-6 years the game has changed significantly from an inclusive to an exclusive business. Nowadays the majority of people consume to re-sell the shoes, in order to make profit, hence the profit overshadows the community. I simply hate this movement, because this is the exact opposite of why I joined the game 25 years ago.
Flowers For Society is a new sneaker brand that challenges the status quo and comes with an alternative. We offer an inclusive, community driven eco-system for people who are interested in “togetherness”. If you are part of the Flowers For Society community, you get access to all future releases, limited editions and exclusive collaborations.