It all started with a Portugieser that Gisele gave to her husband Tom Brady. It was meant to be a very special gift for his 30th birthday. Ever since, “IWC has been in our lives”, she recounts. But it took another decade and a half until Gisele’s encounter with IWC “came full circle”.
With the appointment as ECPA, read: “Environmental & Community Projects Advisor” to IWC Schaffhausen, the global environmentalist, best-selling author, philanthropist, supermodel and mother of two will be consulting IWC’s sustainability committee. Her aim: to promote biodiversity and draw particular attention to the issues faced by communities; two topics that IWC identified as crucial areas in the materiality analysis for its latest Sustainability Report 2022. The announcement of Gisele Bündchen as first-ever ECPA is accompanied by the introduction of the revolutionary MiraTex straps, a plant-based, circular and entirely plastic-free alternative to leather.
Read below some excerpts from IWC’s podcast Partners in Time featuring superwoman Gisele Bündchen, IWC CEO Chris Grainger-Herr, and CMO & Chair of IWC’s Sustainability Committee, Franziska Gsell.