The meetings with suppliers were clearly convincing. The cellulose used, as both learned, was made of trees from managed forests or tree farms in Scandinavia and Austria. Moreover, the stitching and lining of the watch strap consist of recycled thread and microfibre, respectively. “Every aspect of the strap is considered. And that’s really important – to be consistent,” said Sarah.
Indeed, careful internal and external evaluation confirmed that the new straps meet all IWC’s stringent testing criteria, including resilience, breathability and resistance to humidity. Very durable, they are water-resistant and will not show wear after a dip in the pool.
The new material opens new opportunities henceforth. “Personally, I would very much like to purchase something natural based and not made of plastic,” said Ivo.