header.skiplinktext header.skiplinkmenu

IWC Schaffhausen

CONTACT US

  • Call IWC

    Monday to Friday: 9:00am – 7:00pm

    Saturday: 9:00am – 5:00pm

    +39 02 360 11868
  • Send IWC an E-Mail
    We will reply within 24 hours.
    Send IWC an E-Mail
  • Send IWC a WhatsApp Message

    Do you have a question about a product - your order or our service?
    Contact one of our watch experts on WhatsApp.

    Monday to Friday: 9:00am – 7:00pm

    Saturday: 9:00am – 5:00pm

    Send a Message
  • Visit IWC

    Choose the closest IWC boutique and come visit us soon or visit our IWC service centres - we would be delighted to take care of your timepiece.

    Find a Nearest Boutique
  • MAKE AN APPOINTMENT

    Schedule a visit at the boutique of your choice.

    Book an Appointment
  • Leave your Feedback

    Your feedback is important to us. Share it with us here.

Globe

Change location

Close
Search Location
Selected Country
Results
All locations
All locations
iwc-ppc-language-
Shopping Bag

Shopping Bag

Close
Sign in to IWC

SIGN INTO IWC

Close

IWC Schaffhausen

The Journal

LOOK UP, LAAX!

Thinking outside of the container once again, the IWC Big Pilot takes to the air on the Laax Aerial Tramway and on top of mountain Crap Sogn Gion.

When on the slopes, you are most likely to be busy focusing on carving your own turns – and ideally on the skiers and snowboarders around you. But this winter, it might be worth looking up. 

THE BIG PILOT IN THE BIG WHITE SNOW

As of the beginning of ski season 2021/2022, the Crap Sogn Gion Aerial Tramway, which is capable of holding up to 125 people, launches a massive ad of the new IWC Big Pilot’s Watch 43 (Ref. IW329301). Using environmentally friendly latex ink, the design icon that now sports a 43-mm-case is printed on a special foil which is 100% free of PVC and phthalates. The same materials are also used for BIG PILOT ads that are wrapped around a dozen gondolas and are displayed all around the ski-lift middle station at Crap Sogn Gion.

 

To further top this refreshing touch of marketing extravagance, IWC created outdoor billboards using innovative and resource-friendly textile mesh – an Ecotex®-fabric free of heavy metals, plasticisers and other substances that might cause irritations or allergic reactions. Skiers and snowboarders can now take a short break from tearing up ski slope no. 38 and safely marvel at the gigantic 3D BIG PILOT billboard at Arena Express 1 middle station.

 

 

 



— Getting ready for the Big Pilot (all photos by The Image Gate for IWC)

ON THE SAME WAVELENGTH

The marketing initiative seamlessly ties in with the BIG PILOT Roadshow #IWCONTOUR. High-tech booths resembling shipping containers toured the entire globe starting in the United Kingdom in July and closing in New York City in November of last year. With the help of brand-new hologram technology, IWC brought together brand ambassador Lewis Hamilton, as well as IWC representatives such as former watchmaker Kurt Klaus and CEO Christoph Grainger-Herr with clients and watch enthusiasts. 

 

Launching the first OoH (Out of Home-) campaign in an Alpine area to use entirely environmentally friendly material, IWC yet again emphasises its strong focus on sustainable and environmentally friendly solutions. Among Switzerland’s most famous ski resorts, Laax is known for imposing stringent requirements in terms of environmental protection. All projects in the Flims/Laax region are required to incorporate the “Greenstyle Philosophy”, that is, working towards the goal to cover all the region’s energy needs with 100% renewable energy produced in the region.

 

Stop by our IWC pop-up at the Laax Talstation “rocksresort” between Feb 18th to 22nd, to discover our watches and get a coffee before you hit the slopes. 

 



BROWSE OUR TIMEPIECES

SELECTED FOR YOU

IWC Schaffhausen