THE STORY OF IWC AND THE BIG PILOT’S COLLECTION IS BROUGHT TO LIFE AROUND THE GLOBE, WITH AN INNOVATIVE, INTERACTIVE ROADSHOW AND EXTRAORDINARY OPTICAL ILLUSION ARTWORKS
A legendary design for pioneers, originals and dreamers the world over, the Big Pilot has always inspired its wearers to think big. In this spirit of originality and innovation, we are taking the story of this iconic timepiece to cities around the globe with a touring exhibition, #IWCONTOUR BIG PILOT Roadshow, and a creative new “Out of the Box” campaign.
INDUSTRIAL STYLING MEETS CUTTING-EDGE TECHNOLOGY
Designed to resemble shipping containers, a high-tech booth brings the story of IWC to life in entirely unexpected ways for #IWCONTOUR. The tour began in the UK in Edinburgh, followed by Liverpool, Manchester, Birmingham, Leeds and finally arrives in London on the 2nd Nov 2021 at the iconic Covent Garden WC2E 8HD.
The Big Pilot Roadshow is open to the public with no invitation necessary, though appointments are strongly recommended and can be booked below.
No interactive experience would be complete without a chance to try on some of IWC’s most celebrated watches, and the touring exhibition features the new Big Pilot’s editions for 2021 and classic Pilot’s Watches, including a selection of squadron watches commissioned by the U.S. Navy.
— The brand-new interactive Big Pilot roadshow exhibition
The full UK schedule is as follows:
Edinburgh: 15 - 20 July
Castle street Edinburgh EH2 4AA
Liverpool: 27 July - 1 August
Paradise Place Liverpool L1 8BQ
Manchester: 5 - 9 August
Exchange Square
Birmingham: 19 - 24 August
148 New St, Birmingham B5 4BU
Leeds: 7 - 11 October
112-114 Briggate, Leeds, LS1 6BG
London: 2 - 8 November
Covent Garden, London, WC2E 8HD
Tuesday 2nd - Saturday 6th: 10:30am - 6pm
Sunday 7th: 11am - 5pm
Monday 8th: 10:30am - 6pm
— The Big Pilot’s Watch 43 (Ref. IW329301) has come to life on the corner of Chance Street, Shoreditch
Browse our timepieces
Selected for you
Inhouse Movements - Mechanical Marvels Part II
The calibre 69 and calibre 32 families are the focus of our mini-series’ second part. Read more about the inhouse movements that power IWC’s latest timepieces.
Harriman and Lewis Hamilton
For IWC’s new Big Pilot’s campaign, British photographer Misan Harriman shot stunning imagery of Lewis Hamilton, FIA Formula One™ World Drivers’ Champion
Inkdial’s Very Zen Project
Using just markers and pens, Ben Li has drawn models from IWC’s new Pilot’s Watch collection with breathtaking accuracy. Find out more about the artist.
