This year, the IWC booth exceeded expectations once again. The Boston-themed industrial-style architecture was like a step back in time to the historical days of IWC, while the Time Machine feature, taking centre stage, was a striking display of mechanical excellence and a truly fitting tribute to engineering. Remarkably, many of the VIP guests and global celebrities visiting the booth looked at home and relaxed, ready for a casual chat with other guests – generating a unique and welcoming atmosphere for everyone. It is so wonderfully refreshing to meet Hollywood actors, accomplished sporting stars and musicians and to be welcomed with the question, “Which IWC watch will you be wearing at the IWC gala evening?”. Another personal highlight, illustrating the unique rapport between IWC collectors, was meeting John Helliwell, Supertramp saxophonist and IWC collector since 2002, who has become a close friend to many collectors and who joined us at the closing dinner.