CRAFTSMANSHIP THAT KEEPS WATCHES RUNNING FOR GENERATIONS

Whether they’re diving, climbing or travelling the world on business, IWC owners can be sure of one thing: no matter how tough the going gets, they have a watch that will last them a lifetime. Given regular servicing, a quality timepiece will go on working reliably and precisely for many, many years. All over the world, specially trained IWC watchmakers ensure that repairs and maintenance are carried out professionally, to characteristically high Swiss standards. Unusually old or complicated timepieces go back to the workshops at company headquarters in Schaffhausen, where they are lovingly repaired. Even rare collector’s items, dating back to the company’s earliest days, can be given a new lease of life.

A watch that is worn constantly has to put up with a lot: shocks, impacts and salty perspiration, as well as temperature fluctuations. And as if that were not enough, there is the strain placed on a mechanism designed to go on running continuously, 24 hours a day, 365 days a year. Parts subject to a lot of friction begin to show signs of wear and tear, and even high-quality lubricants age with the years. “To go on running perfectly with maximum precision for years on end, a watch, like any other mechanical appliance, needs regular servicing,” is how Andreas Voll, head of customer service at IWC, sums it up.