The Journal
Creators Time – Part 1
Shipping and delivery conditions
MEET LAUREN ISABEL, CREATIVE DIRECTOR AND CO-FOUNDER OF THE ZURICH-BASED COLLECTIVE “STUDIO SYNQ”, AND FIND OUT WHY SHE AIMS TO PUT SWITZERLAND ON THE GLOBAL CREATIVE MAP
Lauren Isabel wants to shake things up.
A powerhouse of talent with backgrounds spanning graphic design, photography, directing, editing, styling, and marketing, her collective “Studio Synq” merges art with fashion while creating a new space for the next generation. Central to this group’s mission is a deep appreciation for harmony and their vision to globally showcase Switzerland’s distinctive artistic voice.
As we unveil Lauren’s portfolio, we extend an invitation to three creatives to authentically express themselves – each wearing handpicked IWC watches featuring their preferred dial colors. Immerse yourself in Swiss originality, storytelling, and craftsmanship at Studio Synq’s exhibition, a tribute to the exceptional abilities of each creator.
— Lauren Isabel sporting the 41-mm Pilot’s Watch Chronograph 41 Ref. IW388113 with a black dial and stainless steel case and bracelet
— As creative director, stylist, and photographer, Lauren Isabel has founded the Zurich-based collective “Studio Synq”
GREEN HARMONY
Get ready to discover a realm where nature meets industry. An extraordinary garden oasis amidst the hustle and bustle. This setting forms the backdrop for our IWC campaign, where watches featuring a green dial take on a new dimension.
Allow us to introduce Rabbi Mfutankatu, the face of our vibrant green initiative. As a full-time model from Lausanne, Rabbi brings a unique and powerful presence to the table. His dynamic look perfectly complements the clean, sophisticated, and modern vibes of IWC.
Rocking the Portugieser Chronograph IW371615 with a green dial and white rubber strap, Rabbi blends style and reflection. He’s not just a model; he’s a creative soul. Rabbi believes in expressing yourself and letting others see the fire within.
Together with Rabbi, we invite you to discover the harmony between high-quality design and the evergreen spirit of nature in our green dial watch collection.
— Rabbi Mfutankatu combines the Portugieser Chronograph IW371615 with a white rubber strap
The 41-mm Portugieser Chronograph houses the IWC-manufactured 69355 caliber
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Rabbi wearing the Pilot’s Watch Chronograph 41 IW388110
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The Pilot’s Watch Chronograph 41 IW388104 is Rabbi Mfutankatu’s third choice
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The Pilot’s Watch Chronograph is celebrated for its powerful durability and extreme versatility
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DREAM IN WHITE
Step into Kachi Alcazar’s white dreamland. Born in LA, she’s a dancer and poet who absorbs the world’s energy, transforming it into pure beauty. Movement is her muse, a path she treads with flair.
The stage is set, marrying our timeless watch design with modern aesthetics. Hanging fabrics fuse luxury with edgy chic, amplifying IWC’s brand allure. And in the middle of it all, Kachi – wearing the elegant Portugieser Chronograph IW371617- floats seemingly weightlessly over the set.
Photos and videos intertwine, not just for style but to reveal watch details, models’ personas, and a dance of dynamism.
Start dreaming with IWC Schaffhausen’s collection of watches featuring white dials.
— Kachi Alcazar wearing the Portugieser Chronograph Ref. IW371617
Kachi Alcazar’s Portugieser Chronograph IW371617 features a stainless steel case and bracelet
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The Portugieser Chronograph IW371617 with blue hands and indices houses the IWC-manufactured 69355 caliber
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Kachi’s second choice is the Portofino Chronograph 39 Ref. IW391502
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Pure harmony: The 39-mm chronograph IW391502 in steel comes with a beige calfskin strap
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The Portofino Chronograph 39 IW391502 is powered by the IWC-manufactured caliber 69355
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— Sam Jorden wearing the Pilot’s Watch Chronograph 41 Ref. IW388102 with a blue dial
NOTION OF BLUE
Enter the thoughtfully arranged stage, designed to highlight our watches with blue dials. Introducing Sam Jorden, the multi-talented creator, influencer, and dancer, who effortlessly personifies the spirit of Gen Z, captivating audiences worldwide with his authenticity. Modern and cheeky, Sam’s passion for creating fantasies shines through.
In this industrial-looking space, the fusion of soft movements and stark technological aesthetics creates a yin-yang equilibrium, a palpable tension.
Sam’s flowing, wavy dance motions contrast the harsh fluorescent light tubes that surround him, lending warmth and life to the sterilized geometry of the setting.
Amidst the sleek and modern backdrop, Sam – who is sporting the Pilot’s Watch Chronograph 41 Ref. IW388102 - injects warmth and vitality, aligning perfectly with his mantra: “Be yourself, don’t compare, and put yourself out there.”
Witness the harmonious collision of contemporary and classic and discover our collection of watches with blue dials.
The 41-mm Pilot’s Watch Chronograph IW388102 features a bracelet and case in stainless steel
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Sam Jorden’s second choice is the Portugieser Chronograph IW371606
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Sam combines the Portugieser Chronograph IW371606 in stainless steel with a white rubber strap
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The Portugieser Chronograph Ref. IW371620 with white dial and blue subdials is Sam Jorden’s third choice
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BROWSE OUR TIMEPIECES
SELECTED FOR YOU
