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“MONOLITI,” THE INSTALLATION BY FRANCESCO MEDA AND DAVID LOPEZ QUINCOCES IS DESIGNED TO ENHANCE THE ICONIC DESIGN OF INGENIEUR
On the occasion of Milan Design Week 2025, IWC Schaffhausen stages “Monoliti,” a sculptural installation hosted in the boutique in Via Montenapoleone 21.
Conceived by designers Francesco Meda and David Lopez Quincoces, the work is a dialogue between form, technique and material, but above all a tribute to the new Ingenieur collection.
The philosophy of the collection, “Form Und Technik,” comes to life through the evocative force of lava stone: five plinths accommodate as many luminous niches which host the watches like sculptures in “a perfect balance between nature and technology, between past and future”, as the two designers define it.
— “Monoliti”: the installation by Francesco Meda and David Lopez Quincoces
— Designers Francesco Meda and David Lopez Quincoces
The installation was created by Ranieri from Naples, a company specialized in lava processing, of which Meda and Lopez Quincoces are creative directors. IWC entrusted them with the task of interpreting the iconicity of the Ingenieur created in 1976, the year in which the genius of Gerald Genta completed a truly sculptural finish, conveying IWC’s engineering and functional prestige into the world of pure design. The result is a work that enhances the primordial materiality of the lava, worked with advanced technologies to enhance its unique textures and colors.
The objective of this project is to create a dialogue between an ancestral element such as rock and a high expression of design such as the Ingenieur
— The Ingenieur Automatic 40 with titanium case (Ref. IW328904)
“We wanted it to interact with the lava stone both in its raw and transformed state, through color and reflections, just as happens in the dial of the watch, where the light plays with the geometric surfaces” says David Lopez Quincoces.
“Our work is based on technology, design, and functionality, but also on the quality of materials and finishes,” adds Francesco Meda. “We chose lava because its uniqueness emerges through the processing: by modifying the surfaces, we obtain metallic or ceramic effects with a very strong aesthetic impact.”
The “Monoliti” installation will remain on display in the shop window of Via Montenapoleone 21 for the entire month of April.
