Schaffhausen, 12 December 2016 – 50 years ago, IWC Schaffhausen created watches with blue dials. In doing so, the watchmaker from north-east Switzerland set off a design trend that has now spread throughout the entire watch industry. Around 120 references and limited special editions with blue dials have been launched in the six watch families and in various shades since 1967. IWC presents the latest highlight in blue – the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a blue dial and a blue-coloured movement, limited to 250 pieces.
Blue represents the expanse of the sky and the unfathomable depth of the sea. The colour of distance and infinity radiates harmony, contentment and peace. Watches with blue dials are currently all the rage in fashion and have also gone down a storm on the Internet for months under the hashtag #bluedial.