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    IWC Schaffhausen

    The Journal

    The Big Pilot Roadshow Comes to the United States

    THE STORY OF IWC AND THE BIG PILOT'S COLLECTION IS BROUGHT TO LIFE AROUND THE GLOBE, WITH AN INNOVATIVE, INTERACTIVE ROADSHOW AND EXTRAORDINARY OPTICAL ILLUSION ARTWORKS.

     

    A legendary design for pioneers, originals and dreamers the world over, the Big Pilot has always inspired its wearers to think big. In this spirit of originality and innovation, we are taking the story of this iconic timepiece to cities around the globe with a touring exhibition, #IWCONTOUR BIG PILOT Roadshow, and a creative new “Out of the Box” campaign.

    INDUSTRIAL STYLING MEETS CUTTING-EDGE TECHNOLOGY AT THE IWC ROADSHOW

     

    Designed to resemble shipping containers, a high-tech booth brings the story of IWC to life in entirely unexpected ways for #IWCONTOUR. Thanks to new hologram technology, guests can “meet” our former head watchmaker Kurt Klaus, brand ambassador Lewis Hamilton, and CEO Christoph Grainger-Herr, when they step inside.

     

    The BIG PILOT Roadshow is open to the public with no invitation necessary, though appointments are strongly recommended and can be booked below.

     

    No interactive experience would be complete without a chance to try on some of IWC’s most celebrated watches, and the touring exhibition features the new Big Pilot’s editions for 2021 and classic Pilot’s Watches, including a selection of squadron watches commissioned by the U.S. Navy.

    The brand-new interactive Big Pilot roadshow exhibition in the US
    Visit the IWC Big Pilot roadshow in the US

    Los Angeles, CA: 23-26 September

    Westfield Century City – The Atrium

    10250 Santa Monica Boulevard, Los Angeles, California, 90067

    Palo Alto, CA: 30 September-3 October

    Stanford Shopping Center

    660 Stanford Shopping Center, Palo Alto, California, 94304

    Newport Beach, CA: 7-10 October

    Fashion Island

    401 Newport Center Drive, Newport Beach, California, 92660  

    Scottsdale, AZ: 14-17 October

    Scottsdale Fashion Square

    7014 East Camelback Road, Scottsdale, Arizona, 85251

    Miami, FL: 21-24 October

    Jungle Plaza

    3801 NE 1st Avenue, Miami, Florida, 33137

    Charleston, SC: 28-31 October

    Mount Pleasant Towne Centre

    1218 Belk Drive, Mount Pleasant, South Carolina 29464

    Houston, TX: 4-7 November

    Post Oak Plaza

    1717 Post Oak Boulevard, Houston, Texas 77027

    New York, NY: 11-14 November

    Hudson Yards

    20 Hudson Yards, New York, New York, 10001

     

     

    Located steps from the world-famous intersection of Hollywood Boulevard and Vine Street, the Big Pilot’s Watch 43 (Ref: IW329301)
    — Located steps from the world-famous intersection of Hollywood Boulevard and Vine Street, our Big Pilot’s Watch 43 (Ref: IW329301) has a new home in the heart of Hollywood

    THE BIG PILOT COMES TO LIFE AT THE ROADSHOW

     

    We’re also thinking big with optical illusion installations designed to surprise and intrigue the public in some of the world’s biggest cities. Huge painted murals and giant digital screens take over sites from Los Angeles to Tokyo and beyond, bringing the story and spirit of the Big Pilot to life.

     

    Designed to look like an industrial shipping container dropped unexpectedly into the neighbourhood, the massive 2D artworks appear 3D when viewed from certain vantage points. They showcase the new Big Pilot 43 in iconic locations including Hollywood Boulevard, Gangnam Street in Seoul, and London’s Piccadilly Circus, and will remain in place for several weeks. Make sure you keep your eyes open, and if you spot one of the unique installations, take a photo or video with your phone and share it on social media using #IWCONTOUR.

    THINKING OUTSIDE THE BOX

     

    An innovator never stands still. With these creative new tools, we are excited to celebrate the spirit of IWC, and shine a light on our collections in whole new ways. Our mission is to challenge the status quo, and to spark new conversations that continue to take us forward.

     

    The Big Pilot’s Watch 43 (Ref. IW329301)  at the corner of North 13th Street and Wythe Avenue in Williamsburg, Brooklyn
    — The Big Pilot’s Watch 43 (Ref. IW329301) it's bigger than ever at the corner of North 13th Street and Wythe Avenue in Williamsburg, Brooklyn

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