The main highlight, however, is the Mercedes-AMG F1 W12 E Performance Formula One™ racing car driven by IWC brand ambassador Lewis Hamilton, which forms the centrepiece of the store. To celebrate the long-standing partnership with the Mercedes-AMG Petronas Formula One™ Team, visitors can experience a unique Formula One™ racing adventure in augmented reality.
The store should be the first stop for anyone going to Dubai. And if you’re wondering what other incredible places to visit, look no further than the exclusive new IWC Dubai City Guide on the IWC App. From exclusive rooftop bars and world-class nightclubs to stunning beaches and desert resort escapes, the best things to do in the city are at your fingertips. We look forward to seeing you there.