Interact with our watches directly on our industry-first Sensation displays. The glass-free watch presentation is accompanied by digital touch screens that provide easy access to all relevant technical information, as well as video content related to the watches on display. Take away the experience on your smart phone via the various QR codes featured around the boutique.
Immerse yourself in the fascinating world of IWC and learn more about our founding story, our watch families and our new Manufacturing Centre in an interactive book exhibit, enriched with video and audio sequences.
Explore our “Engineering Lab” which tells the story of the most significant technical developments in IWC’s history. Learn more about legendary complications or discover pioneering innovations – such as Ceratanium® all through our mixed reality experience.