Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more.
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March 27th, 2023
IWC SCHAFFHAUSEN REVISITS GÉRALD GENTA’S ICONIC DESIGN WITH THE NEW INGENIEUR AUTOMATIC 40
IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald Genta’s Ingenieur SL, Reference 1832, from the 1970s while meeting the highest standards regarding ergonomics, finishing, and technology. The collection encompasses three references in stainless steel and one in titanium. The Ingenieur Automatic 40 is powered by the IWC-manufactured 32111 calibre with a power reserve of 120 hours. All new models feature soft-iron inner cases to protect the movements from magnetic fields and are water-resistant to 10 bar, making them fully versatile sports watches for the 21st century.
October 28, 2022
IWC AND VALENTINO ROSSI PRESENT A SPECIAL BIG PILOT’S WATCH AUCTION AT THE UPCOMING LAUREUS CHARITY NIGHT
At the 2022 Laureus Charity Night in Zurich, Switzerland, IWC Schaffhausen and Valentino Rossi team up for a special auction. The Swiss luxury watch manufacturer and the nine-time Grand Prix™ motorcycling World Champion will donate Rossi’s personal IWC Big Pilot’s Watch in Ceratanium® to the auction, as well as invite the winning bidder to attend an exclusive experience at his famous VR46 Motor Ranch in Tavullia, Italy.
All proceeds from the auction will go to the Laureus Foundation Switzerland to support its various programmes for children and young people.
September 16, 2022
IWC SCHAFFHAUSEN SUPPORTS THE POLARIS DAWN SPACE MISSION WITH FOUR EXCLUSIVE PILOT’S CHRONOGRAPHS IN WHITE CERAMIC
IWC Schaffhausen has designed and donated a series of unique, space-themed chronographs to support the upcoming Polaris Dawn space mission. After traveling to space and returning to earth, the four chronographs will be auctioned to raise funds for the life-saving work of St. Jude Children’s Research Hospital®. Register here to be notified of the auction.
July 26, 2022
IWC SCHAFFHAUSEN PUBLISHES 2022 SUSTAINABILITY REPORT AND INTRODUCES NEW ENVIRONMENTAL & COMMUNITY PROJECTS ADVISOR, GISELE BÜNDCHEN
IWC Schaffhausen today releases the fourth edition of its Sustainability Report. The Report features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Projects Advisor. As well as outlining the Swiss luxury watch manufacturer progress towards its 2022 sustainability targets, the Report looks ahead to the Company’s ambitious roadmap for the future and its new guiding purpose ‘Engineering beyond time’.
June 30, 2022
LAST PIECE OF IWC’S LIMITED TOTO WOLFF EDITION TO BE AUCTIONED FOR CHARITABLE INITIATIVE IGNITE
Schaffhausen, 30 June 2022 – Ahead of the British Grand Prix™ at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar Edition “Toto Wolff x Mercedes-AMG Petronas Formula One™ Team.” Limited to only 100 pieces, this exclusive Big Pilot’s Watch recognises the extraordinary career and achievements thus far of Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS Formula One™ Team, while also highlighting his longstanding collaboration and relationship with IWC.
Over the years, Toto Wolff has been seen wearing several IWC watches and prototypes during memorable moments, on and off the racetrack. The watch numbered 50 out of 100 – the last available – will be auctioned by international auction house Bonhams, with the proceeds going to Ignite, a joint charitable initiative operated by the Mercedes-AMG PETRONAS F1™ Team and Sir Lewis Hamilton to support greater diversity and inclusion in motorsport. At the same time, IWC Schaffhausen announces the establishment of an annual 50,000 Euro donation for Ignite.
June 3, 2022
IWC SCHAFFHAUSEN PRESENTS EXCLUSIVE BIG PILOT’S WATCH WITH CONSTANT-FORCE TOURBILLON IN TITANIUM ALUMINIDE AND CERATANIUM®
Schaffhausen, 3 June 2022 – In collaboration with its partner Mercedes-AMG, IWC Schaffhausen has created the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS”. Available exclusively for future owners of the performance hybrid Mercedes-AMG ONE, this masterpiece of horological engineering features the Swiss luxury watch manufacturer’s patented constant-force mechanism, which transmits completely even impulses of force to the escapement. The case is made of titanium aluminide (TiAl), an advanced high-tech material that is extremely challenging to machine. Thanks to its high temperature resistance, this intermetallic compound is also used for components of high-performance engines in motorsport. The striking design features details and colour codes are directly inspired by the Mercedes-AMG ONE.
May 5, 2022
IWC SCHAFFHAUSEN HOSTS GOLF CHALLENGE WITH TOM BRADY AND LEWIS HAMILTON TO RAISE FUNDS FOR SOCIAL SPORT PROGRAMS
Schaffhausen/Miami, May 4, 2022 – Ahead of this weekend’s Miami Grand Prix™, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One™ World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Following “The Big Pilot Challenge” event at the Miami Beach Golf Club on Wednesday, the four IWC watches worn by the players are being auctioned online by international auction house Bonhams. The proceeds will be used by the Laureus Sport for Good Foundation to support Miami-based nonprofits such as Dibia Dream, which supports young people through education and the power of sport.
April 22, 2022
Hans Zimmer on how his music tastes haven’t changed, his creative process and what excites him most about technology
The legendary multiple Oscar-winning German musical genius talks to GQ after his intimate Sound of Colour concert in Geneva, an exclusive event organised for the Swiss watch manufacturer IWC Schaffhausen.
April 4, 2022
IWC UNVEILS EXCLUSIVE NEW MUSIC CREATED BY FILM SCORE COMPOSER HANS ZIMMER
IWC Schaffhausen has unveiled a suite of unique tracks composed by Academy Award-winner Hans Zimmer. The acclaimed film music composer took inspiration from the five new ceramic colors introduced by the Swiss luxury watch manufacturer as part of its new TOP GUN Pilot’s Watches collection. Zimmer himself conducted the debut performance of the suite at an exclusive event at the Théâtre du Léman in Geneva tonight, organized to mark the Watches and Wonders exhibition.
March 30, 2022
WATCHES AND WONDERS 2022 – CEO KEYNOTE
At the occasion of the Watches and Wonders exhibition, IWC Schaffhausen CEO Chris Grainger-Herr unveils the new 2022 Pilot’s Watches collection.
March 30, 2022
The Colors of TOP GUN
State-of-the-art finishes, color schemes and reduced contrasts: these are the design features that have garnered a loyal following for the TOP GUN line in IWC’s Pilot’s Watch collection since 2007. “The key to the TOP GUN watches’ striking design lies in the use of high-tech materials such as ceramics, titanium and Ceratanium®,” explains Christian Knoop, Chief Design Officer at IWC Schaffhausen. Sand-colored ceramic entered the collection in 2019 with the Pilot’s Watch Chronograph TOP GUN Edition “Mojave Desert”. The “Lake Tahoe” edition in white ceramic and the “Woodland” in green ceramic are two additional new chronographs in color.
Learn more here: Woodland, Lake Tahoe, Mojave Desert, Ceratanium®, Jet Black.
February 18, 2022
IWC SCHAFFHAUSEN AND THE MERCEDES-AMG PETRONAS FORMULA ONE™ TEAM CONTINUE THEIR JOURNEY AS PARTNERS WITH A NEW MULTI-YEAR CONTRACT
IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One™ Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One™ team, founded on a shared commitment to excellence, now continues into a second decade. Before the opening Grand Prix™ of the season, IWC also offers a warm welcome to George Russell, who will drive for the team alongside fellow IWC brand ambassador Lewis Hamilton in 2022.
“Our mutual passion for engineering at the highest level is what has brought us together and strengthened the bond between us, resulting in a partnership that is unique in the industry. Over the last almost 10 years, we have formed a strong community. Many members of the Mercedes-AMG Petronas Formula One™ team are now also part of the IWC family. I am looking forward to continuing and expanding our collaboration,” said Christoph Grainger-Herr, CEO of IWC Schaffhausen.
Read more here.
October 25, 2021
CERATANIUM® IS THE NEW BLACK
After pioneering the use of Ceramics and Titanium during the 1980s, IWC’s material engineers have succeeded in combining the unique strengths of these two materials: Ceratanium® is light and robust like titanium and, at the same time, similarly hard and scratch-resistant like ceramic. The case components are machined from a specially formulated Titanium alloy which is forged to IWC’s specifications. After being finished elaborately by hand, they are treated in a kiln at high temperatures. During this process, they obtain their outstanding material properties and striking matte black colour.
Read more here.
September 13, 2021
IWC SCHAFFHAUSEN CELEBRATES THE 75TH ANNIVERSARY OF THE “BLUE ANGELS®”
IWC Schaffhausen congratulates the “Blue Angels®” U.S. Navy Flight Demonstration Squadron on their 75th Anniversary. Since 1946, the “Blue Angels®” are showcasing the pride and professionalism of the United States Navy and Marine Corps by inspiring a culture of excellence and service to the country through flight demonstrations and community outreach. Since it became an official licensee in 2019, IWC has launched two special edition Pilot’s Watches.
Read more here.
September 9, 2021
THE IWC PROFESSIONAL PILOT’S CHRONOGRAPH COLLECTION: YOU’LL NEVER GET CLOSER TO A JET COCKPIT
IWC Schaffhausen has launched three new chronographs in its Pilot’s Watches collection. The new ceramic models are directly inspired by timepieces that the brand created in the context of its ‚IWC-Military‘ programme in collaboration with some of the most renowned fleet squadrons as well as the U.S. Navy Flight Demonstration Squadron “Blue Angels®”. The Pilot’s Watch Chronograph Editions “Royal Maces”, “Tophatters” and “Blue Angels®” all feature the respective squadron patch on the dial and eye-catching details in the corresponding unit’s colour scheme.
Today, IWC continues this dialogue within the frame of its military program, which emerged from the brand’s partnership with the U.S. Navy. Since 2018, IWC has been licensed to work on watches for the entire U.S. Navy and Marine Corps aviation units, including Blue Angels® and the 247 active and 100 inactive squadrons.
IWC releases three new chronographs in its Pilot’s Watches collection, which are directly inspired by the brand’s collaborations with U.S. Navy squadrons. The annual production of these chronographs will be limited to 500 pieces each.
Read more here.
August 26, 2021
IWC SCHAFFHAUSEN DESIGNS THE INSPIRATION4 CHRONOGRAPHS TO SUPPORT THE WORLD’S FIRST ALL-CIVILIAN MISSION TO ORBIT
To support Inspiration4, the world’s first all-civilian mission to orbit, IWC Schaffhausen has designed and donated a series of unique, space-themed Pilot’s Watch Chronographs representing the mission’s values of Leadership, Hope, Generosity and Prosperity. The watches will be worn by the four crew members on their journey into space, before being auctioned as part of the mission’s aim to raise funds for and promote the life-saving work of St. Jude Children’s Research Hospital®.
The Pilot’s Watch Chronograph Edition “Inspiration4” features a case made of stunning white ceramic. The unique colour results from a complex manufacturing process in which zirconium oxide is mixed with other metallic oxides in a precisely defined ratio. With a Vickers rating second only to that of diamond, engineering ceramic ranks among the hardest substances on the planet. The dark blue lacquered dial has been padprinted with countless stars and captures the depth and darkness of space. It also features the Inspiration4 logo. Inside beats the IWC-manufactured 69380 calibre chronograph movement. On each of the four watches, the titanium case back has been engraved with the name and mission value represented by the respective crew member. The chronographs are fitted with an eyecatching white rubber strap with a leather inlay.
August 11, 2021
FREESTYLE SKIER AND MODEL EILEEN GU JOINS THE IWC FAMILY
IWC Schaffhausen is proud to welcome Eileen Gu to the brand’s universe. Shortly before her 18th birthday, the prodigy is a medal-winning freestyle skier, sought-after fashion model and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to drive representation and inclusion in her sport, aiming to inspire and empower a whole new generation of girls and women across the globe.
As a teenager, Eileen Gu has accomplished more than many others have in a lifetime. Born in 2003 in San Francisco to an American father and a Chinese mother, she is a rising Freeski star, a successful fashion model and an aspiring university student. She started recreational skiing aged three, before delving into the world of freestyle skiing when she was eight. Freeski is an action-packed extreme sport that involves spectacular acrobatic skills like flips, spins and slides. Her most significant achievement to date came at the X Games 2021 in Aspen, Colorado, where she made history as the first rookie woman ever to win three medals. Just two months later, she claimed three more medals at the FIS Freestyle World Ski Championships.
“I always believed sport has no boundaries. It’s one of the best vehicles to unite people, promote understanding, forge friendships, and create bridges between cultures. With IWC, I share the absolute will to achieve perfection and the clear focus on excellence – values also represented by the other talented athletes in the brand’s universe. I am looking forward to our collaboration,” says Eileen Gu.
Read more here.