With over three dozen exhibitors, including some of the most globally renowned horlogerie brands such as Cartier, Audemars Piguet and Jaeger-LeCoultre, SIHH brings together the excitement of the world of watchmaking today.
SIHH was established in 1991 as an exclusive gathering of some of the finest watchmakers. Since then, it has blossomed into an exhibition in which a number of companies debut new timepieces, launch one-of-a-kind collections and showcase the craftsmanship and artistry that underlines their brand. SIHH added a public day in 2017, giving those outside of the watch industry access to the incredible array of offerings. Geneva proved the perfect backdrop: When one thinks fine watchmaking, Switzerland comes to mind.
IWC’s participation in this exclusive event began in 2002. Since then, the company has showcased special collections, commemorative timepieces and groundbreaking new designs at the prestigious exhibition. The 2018 SIHH proved perhaps even more special for IWC as it presented a number of timepieces to commemorate its 150th anniversary.