The IWC universe is built around our long-standing and successful partnerships in the fields of aviation, navigation and racing. An essential pillar is also our commitment to making a difference for our communities.
IWC’s history is deeply rooted in manufacturing precise and reliable instruments for aviation and navigation, like our early Pilot’s Watches or Portugieser models. Today, several of our long-term partnerships reflect this heritage. Another core element of our DNA is racing. Not only do we specialise in the development of robust and reliable chronographs that provide the precise measurement of stop times, alongside our performance car and motorsport partners, we share a passion for precision engineering, advanced materials, teamwork and adventure. In line with our sustainability-driven approach to luxury watchmaking, we also partner with institutions whose aim is to make a positive impact on our communities.
CURRENT PARTNERSHIPS
Mercedes-AMG
IWC and Mercedes-AMG have been partners since 2004, making their collaboration one of the most long-standing between two brands from the watch and automotive industries. Both companies share a passion for performance and design and a commitment to engineering excellence down to the smallest detail.
As a logical continuation of our partnership with Mercedes-AMG, in 2013 IWC became the “Official Engineering Partner” of the Mercedes-AMG Petronas Formula One Team. In 2019, IWC dedicated two extraordinary limited-edition Pilot’s Watches to the Mercedes-AMG Petronas Formula One Team.
In 2018, IWC officially launched the IWC Racing Team at the 76th Goodwood Members’ Meeting, becoming the first brand to compete at classic car events with its own team and car. At the wheel of the team’s iconic Mercedes-Benz SL 300 “Gullwing”, David Coulthard took ninth place in the Salvadori Cup.
In 2018, IWC Schaffhausen founded a motorsport team, becoming the first watch brand to compete in classic car races with its own team and car. Since then, the IWC Racing Team has contested select historic racing events in its chosen car: The 1955 Mercedes-Benz 300 SL “Gullwing”.
IWC Schaffhausen and Airspeeder share a passion for engineering, pioneering technical solutions, innovation, teamwork, design and sustainability. This engineering and timekeeping partnership brings together the dream of flying with an exhilarating aviation competition – combining IWC’s legacy in manufacturing robust and reliable pilot’s watches with the brand’s passion for racing.
In early August 2019, a carefully restored Spitfire, boasting a unique silver-chrome finish, took off from London to embark on a round-the-world flight.
The IWC Schaffhausen and Orlebar Brown partnership is founded on both companies’ passion for craftsmanship and innovation. As is the case with IWC and its watches, Orlebar Brown places great importance on the smallest details. The brand’s popular swim shorts are based on the pattern of a pair of traditional men’s suit trousers and are crafted from 60 elements that together provide a perfect fit.
In 2018, IWC Schaffhausen became Official Timing Partner of Tottenham Hotspur. The Premier League football club and the Swiss watch manufacturer share pride in their history and a tireless pursuit of perfection.
The Swiss Racing Academy (SRA) identifies and nurtures new generations of cycling talent in Switzerland. Currently racing on the UCI European circuit, the SRA strives to prepare its team members for a future at the forefront of competitive cycling.
The worlds of film and fine watchmaking share much in common: both are based on a long tradition, both draw on the pioneering spirit, and both use their skill and expertise to create a stream of new masterpieces.
