For IWC Schaffhausen, the 1970s were a particularly challenging decade. The dollar went into a tailspin, the price of gold skyrocketed, and the rise of quartz watches seemed inexorable. It was a constant struggle for survival. As a junior employee at the time, Hannes Pantli experienced it all first-hand. In this two-part interview, the veteran Sales and Marketing Director looks back on the genesis of the legendary SL collection, his cooperation with watch designer Gérald Genta and the launch of the Ingenieur SL.
Hannes Pantli & the Decade of Change (Part 1)
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One of our important clients was the Sultan of Oman, who received me personally on several occasions during my travels