IWC News and Events

Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more. 


IWC brand ambassador Adriana Lima boxes with kids from a Laureus Program in Mexico

 

Brazilian supermodel Adriana Lima has been an IWC brand ambassador since 2012, and a keen boxer for over ten years. She recently visited a local boxing gym in Mexico City for a sparring session with children who are taking part in an initiative called CAPAZ (Campeones de la Paz or “Peace Champions”). This preventive program against violence and crime empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.

 

Visit the IWC Press Area to discover more.

 


IWC Premieres New Pilot’s Watches campaign movie with brand ambassador Lewis Hamilton

 

IWC Schaffhausen premieres its new Spitfire collection campaign movie, starring brand ambassador Lewis Hamilton. The five-time Formula One™ World Champion appears alongside a Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.

 

Visit the IWC Press Area to discover more.

Discover the IWC Pilot’s Watch Chronograph Spitfire.

 


77th Goodwood Members’ Meeting

 

IWC Schaffhausen’s motorsport team competed at the Goodwood Members’ Meeting for the second time this weekend. At the wheel of the Mercedes-Benz 300 SL “Gullwing”, former Formula One™ star and brand ambassador David Coulthard competed in the Tony Gaze Trophy and finished in 1st place.

 

Visit the IWC Press Area to discover more.

 

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