IWC Explained

From the classics like gold or bronze to the innovative Ceratanium®, IWC “makes a good case” when it comes to innovative watchmaking. Join IWC Department Head of Research and Innovation Lorenz Brunner as he explains the different materials and methods we use to manufacture our watch cases.



It’s one of the more innovative materials used in watchmaking and it’s an IWC exclusive: Ceratanium®. In our latest episode Lorenz explains what this material is, how it was developed and what makes it so special.


The beauty of bronze


IWC’s bronze is known for its special color and the beautiful patina that evolves over time. Lorenz tells us what makes our bronze so special and why patience is a virtue when it comes to wearing it.


Intro to Materials


What materials do we use for our watch cases and why? In our first video, we meet Dr. Lorenz Brunner, Department Head of Research and Innovation. Lorenz gives a primer on our materials and the work involved making them come to life.


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