IWC Schaffhausen


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IWC Schaffhausen

The Journal

New flagship boutique in the heart of Amsterdam

New flagship boutique in the heart of Amsterdam
Read Time: 2 min

Shipping and delivery conditions Price includes taxes. Recommended Retail Price. Price excludes taxes. Recommended Retail Price. Recommended Retail Price Available to buy online. Orders can be returned within 30 days free of charge. Pay with credit card (Visa, MasterCard, American Express), bank wire transfer, Unionpay or Paypal.
Image of the IWC Boutique in Amsterdam
Spanning 200 square meters the heart of Amsterdam, the flagship boutique is a place for discovering IWC timepieces and learn more about its unique engineering approach and materials expertise. For the official unveiling of the boutique, IWC is focusing on its founding story through the prism of water with a temporary installation titled: “The Origins of Time”.
Image of the interior of IWC Schaffhausen Amsterdam boutique


New interior design concept


Open and welcoming space

IWC’s collections take centre stage in open displays, allowing clients to experience the watches hands-on in a tactile way. All watch displays feature touchscreen technology, giving visitors access to a broad range of information about the timepieces on display at the touch of a button, including product history, technical specifications and customisation possibilities.



A celebration of shared foundations


To celebrate the opening and to highlight the unique connection of IWC and Amsterdam through the element of water, IWC presents an interactive installation titled “The Origins of Time”. An immersive water simulation table allows to interact with digital versions of the sea, the Rhine and Amsterdam’s canals. 


Image of IWC Schaffhausen Amsterdam boutique interior


Image of the engineering wall section at the IWC Amsterdam Boutique


The “Engineering Wall”

Engage with the history of ingenuity and craftsmanship that has gone into making IWC’s innovative timepieces®.



Image of the watchmaker atelier section at the IWC Amsterdam boutique


Watchmaker Atelier

Get your watch repaired and cleaned in the permanently installed Watchmaker Atelier on the first floor.



Image of the Big Pilot Bar inside IWC Amsterdam boutique



After exploring the IWC universe, take a break and enjoy a beverage at the boutique’s very own BIG PILOT BAR.




IWC Schaffhausen