World of watches
Introducing My IWC Passport
EXPLORE HOW IWC’S DIGITAL WATCH CERTIFICATE UTILIZES BLOCKCHAIN TECHNOLOGY TO ENHANCE THE LUXURY WATCH CLIENT EXPERIENCE
Read Time: 2 min
My IWC Passport is a blockchain powered certificate, which centralizes relevant watch information such as reference and serial numbers, making it accessible from anywhere, anytime.
But here’s where it truly shines—My IWC Passport reveals the watch’s lineage and history. This added transparency is invaluable when considering resale. Starting October 3, 2023, My IWC Passport accompanies every new IWC watch, elevating the luxury experience with digital innovation. Explore a new era of watch authentication and transparency.
The JOURNAL spoke with Chief Digital Strategy and Transformation Officer, Katharina Döpke-Schelling, about My IWC Passport.
BENEFITS OF A DIGITAL CERTIFICATE
What benefits are there compared to owning a physical warranty card?
One benefit is definitely the aspect of safety because it can’t be tempered with like a physical warranty card – which you could lose, copy or fake. The Digital Passport cannot be faked.
Secondly, your digital passport is always available – on your phone’s wallet. You might lose your watch’s physical warranty card, but you’ll always have your digital wallet on you, and with your digital passport you can prove your ownership.
Also, it acts as a proof that this watch was actually sold by IWC or an authorized retailer. Most people are unlikely to re-sell their beloved IWC watch, but with this digital passport you can prove that this is a timepiece certified by IWC.
In the future, I can imagine people putting whatever information on their blockchain they like – and would like to share. For example, this is when my watch and I traveled to a particular place, and you upload a picture of you and your watch. Kind of like when you go through your own passport and you remember all the places you’ve been to. Gimmicks like these.