The quest for independence and large-scale vertical integration has been deeply rooted at IWC since the company’s earliest years under F. A. Jones. Then, as now, the Schaffhausen-based company chose not to produce every single part down to the last cog, but focused especially on movements and complications. For many years now, some of haute horlogerie’s most outstanding achievements, such as perpetual calendars, tourbillons, minute repeaters and moon phase displays have been produced in the company’s own workshops.
The decoration of watch movements, too, has a long history in Schaffhausen. Even the first F. A. Jones calibres featured engravings and decorative elements. The reason for this lies in the then common practice among American watchmakers of making uncased movements the focus of their window displays. By doing so, they gave buyers a chance to familiarize themselves with the watch’s complex internal workings, even if they never actually saw the movement in the finished product.
Despite elaborate decorative elements, the movements in the new 52000-calibre family retain their technical character. IWC Schaffhausen thus remains true to the engineering ethos for which company founder F. A. Jones laid the cornerstone with production methods that, even back then, represented the state of the art.