Firstly, we have created a global fundraiser right here. There’s a pretty epic prize pool attached and 100% of the funds raised will go towards to impacts of the devastation to the Australian wildlife during the fires wiping out what’s estimated to be 500 million animals. Look, it’s been a really tough time. Right now the entire country is waking up each day feeling overwhelmed and sick by what is happening to our beautiful home.
We need to put pressure on the government to not only recognise the scientific facts of climate change, but actually take action in how we are better going to set up both Australia and worlds future in a way that makes impact. Change needs to happen. How many more signs and presented facts do we need?
As for the surf industry and consumers, it’s a matter of educating yourself and starting somewhere. Overconsumption is an issue in my opinion. Build products that last longer so consumers buy less (YES. BUY LESS.), improve materials, reduce wastage and look for greener solutions across the board – solar, up-cycling. Focus your product development on a greener future. I have 2 young children who’ve basically spent the last 3 months inside due to toxic air caused by the bushfire smoke burning miles away. If these fires aren’t telling us all to wake up and make change, what will?