IWC News and Events

Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more. 

July 21, 2020

IWC Schaffhausen underpins leadership in sustainable luxury watchmaking


Schaffhausen, 21st July 2020 – IWC Schaffhausen has today released the second edition of its pioneering sustainability report in accordance with Global Reporting Initiative (GRI) standards.


IWC was the first Swiss luxury watch brand to reference these global best-practice standards in 2018. The company reinforced its commitment to transparent, responsible business practices by setting targets for 2020 that address sustainability. It is now delivering on its commitment to report biennially. The publication of this report marks IWC’s progress in integrating sustainability into decision-making and managing its social and environmental impacts to add value to society.




IWC leads the luxury watch industry in its transparent and collaborative approach towards sustainability. As makers of finely-crafted watches built to last for generations by combining centuries-old techniques and cutting-edge technology, long-term thinking has always underpinned IWC’s approach to pursuing excellence. Having set its first sustainability targets for 2020 in 2017, IWC Schaffhausen is proud to have successfully:


  • Achieved its environmental targets, reducing greenhouse gas emissions by 10% and average packaging weight and volume by 30%
  • Achieved its targets to reach gender equality in training, double its annual corporate volunteering hours, and reduce the absence rate by 10% by promoting health and wellbeing
  • Achieved Responsible Jewellery Council (RJC) Code of Practices recertification




IWC applies long-term thinking in its approach to handcrafting timepieces and in holding itself to the highest standards of sustainability. It was the first luxury watch brand to meet the Responsible Jewellery Council (RJC)’s revised 2019 Code of Practices standards, which includes stronger provisions for responsible business practices and supply chain management. IWC was recognised by the RJC to have adopted good practices beyond legal requirements including sourcing, employer responsibility, and investment in local communities. IWC also works at global and local levels in its ongoing management of environmental impacts – from designing sustainable mechanisms in its state-of-the-art Schaffhausen Manufacturing Centre, to sourcing 100% renewable electricity worldwide, both within the past two years. The company also invests in its local community as an employer, and was the first luxury watch brand to receive a “Great Place to Work™” certification in Switzerland – 90% of colleagues said they were proud to be a part of the IWC family.




Increasing transparency will be an ongoing endeavor, as will implementing circular economy principles beyond those already pursued, which include reusing heat generated by production processes, recycling gold, and developing sustainable new materials. IWC has set clear targets for 2022 focused on environmental sustainability and diversity. These include achieving Equal Pay certification, doubling the share of women in management compared to a 2017 baseline, developing and implementing a Green I.T. strategy, and implementing a blueprint for sustainable events.




The Global Reporting Initiative (GRI) provides the world’s most widely used framework for sustainability reporting, offering a structured format to coherently and comprehensively share information about material issues, performance metrics and the management of sustainability-related issues.


Learn more


July 17 2020

IWC CEO Cristoph Grainger-Herr and Mattel President Richard Dickson discuss their big passion for small products


Schaffhausen, 17th July 2020 - A shared passion for engineering, design and storytelling brought the teams from Mattel’s Hot Wheels brand and IWC Schaffhausen together almost two years ago. To mark the formal launch of their collaboration and the release of the first “IWC Racing”-themed Hot Wheels set, Mattel’s president Richard Dickson and IWC CEO Christoph Grainger-Herr connect virtually to discuss both brand’s founding stories, their approach to innovation and the power of emotional storytelling.

Founded exactly 100 years apart, both brands are success stories of design and engineering: In 1868, Boston-based engineer and watchmaker F.A. Jones traveled across the Atlantic to start the International Watch Company in Schaffhausen, Switzerland. He set out to manufacture the best mechanical watches money could buy – combining Swiss craftsmanship with American industrial technology. His innovative approach to watchmaking soon earned IWC a reputation as a manufacturer of instruments fit for navigation and later flying, racing and exploring the oceans, both above and below the surface.


Today, IWC’s iconic products stand out not only for their innovative engineering and precision, but also for the way their unique design tells stories of great adventure. This can best be illustrated by the brand’s Big Pilot watch, a rugged tool watch responding to the needs of elite aviators in the golden age of flight. Today the Big Pilot is one of the most recognized designs in the watch industry and appreciated not only as a professional pilot’s watch, but also a cultural icon and as an expression of a distinct mindset.


Fast-forward to 1968 in El Segundo, Southern California: Elliot Handler, husband of Barbie inventor Ruth Handler, set out to revolutionize the way children played with model cars. In those days, the market was dominated by unimaginative slow-rolling toy cars. Handler not only wanted to create a car that rolled faster and further than anything existing before, he also wanted to design it to create an immediate wow factor amongst his target audience. Inspired by the emerging hot-rod culture in Southern California as well as space-age design trends, Hot Wheels became an immediate success and over the next 50 years the distinctive die-cast cars would become the world’s best-selling toy – 20,000 designs and 6 billion cars – after its humble beginnings in a garage in El Segundo. 


IWC’s long-standing connection with the world of motorsport and the recent successes of the brand’s own classic racing team presented the perfect opportunity for collaboration between IWC and Hot Wheels. “We want to bring our brand to much younger consumers and seed the interest for mechanical watches and the world of IWC. Our classic racing team, with its striking silver 300SL Gullwing, turns heads wherever we go, so creating a Hot Wheels Premium Team Transport set made perfect sense,” comments Christoph Grainger-Herr. 


The Team Transport set has been a labor of love for both design teams. The designers in El Segundo created an astonishing 1:64 scale replica of IWC’s 300SL driven by F1 legend David Coulthard – faithful in every detail –all the way to the bucket seat interior and racing rims. IWC’s lead graphics designer Nicholas Schmidt worked closely with Hot Wheels’ graphics team to create a striking livery reminiscent of the heyday of the “Silver Arrows”. Racing number 68 was the logical choice alluding to both brand’s founding year. Even the packaging art contains a subtle nudge to the Goodwood Motor Circuit, the iconic UK racetrack where David Coulthard won the Tony Gaze trophy in 2019 piloting the IWC Racing 300SL. “IWC Schaffhausen and Hot Wheels have become industry leaders through generations of craftsmanship and design to create a premium product for our fans,” said Richard Dickson, President and COO of Mattel.


“This partnership celebrates the merging of these two beloved brands by highlighting the detail and performance of both Swiss luxury and American automotive excellence, all in the palm of your hand.” The global release of the Hot Wheels IWC Racing Team Transport set coincides with the opening of IWC’s new immersive flagship store in Zurich, Switzerland. Themed as “IWC Racing Works” – Home of the IWC classic racing team, the store concept will feature the full sized 300SL Gullwing as its centerpiece.


For the latest information on “TIME WELL SHARED”, and to access exclusive content, please visit:


For more information on the personal volunteering programme of IWC employees involving online tutoring support for schoolchildren, please visit:


July 15, 2020



Schaffhausen, 15th July 2020 - IWC Schaffhausen and Orlebar Brown have picked the perfect month of July to announce their new partnership. Marking the start of their collaboration, the Swiss luxury watch manufacturer has unveiled the Portugieser Yacht Club Chronograph Edition “Orlebar Brown”, alongside the clothing brand’s new nine-piece collection of resort wear. In stainless steel with a marine-blue dial, elegantly-proportioned case and a co-branded side-fastener deployment strap, the nautical chronograph, which is water-resistant up to 6 bar, is the perfect timepiece for sailing yachts and relaxing on the beach.


Working together, IWC Schaffhausen and Orlebar Brown designed a nine-piece “Capsule Collection” of resort wear. “Just like the Portugieser Yacht Club Chronograph, our collection combines timeless elegance and a love of adventure. During the design process, we drew inspiration from IWC’s Portugieser, a watch family that is traditionally associated with the world of water, sailing and navigation. Our collection is intended for men who successfully navigate through life, and the range supports the dynamic lifestyle of sailors, adventurers and explorers with good design, reliable functionality and supreme style,” explained Adam Brown, founder of Orlebar Brown.


The collection includes a white towelling blazer with blue piping and a cotton/silk knitted polo. A highlight in the collection is a photographic swim short with signature side fasteners, depicting a Solaris 55 sailing yacht in front of Porto Rotondo in Sardinia. This design celebrates the recently announced partnership with IWC and Italian luxury yacht brand Solaris. 


The Portugieser Yacht Club Chronograph Edition “Orlebar Brown” is available from July in IWC boutiques and from authorised retailers.


The “Orlebar Brown x IWC Capsule Collection” by Orlebar Brown and IWC is available from 15th July 2020 


Learn more


July 15, 2020



Schaffhausen, 15 July 2020 – IWC Schaffhausen and its partner Solaris Yachts have jointly worked on a very special customised sailing yacht. A 55-foot Solaris 55 from the Italian boatbuilder was designed to perfectly reflect the spirit and visual codes of the new Portugieser watch collection. The yacht’s name “DOUBLE MOON” refers to the iconic moon-phase indication of IWC’s legendary perpetual calendar complication.


The history of the IWC Portugieser is inextricably linked to seafaring, sailing and navigation. In the late 1930s, the watchmakers from Schaffhausen developed the first Portugieser, a wristwatch with the precision of a marine chronometer. Its clean, functional dial took inspiration from the deck observation watches of the time; nautical precision instruments used for navigation. With the new collection, IWC continues the maritime legacy of the Portugieser and introduces a broad range of attractive new models, all of which are fitted with IWC-manufactured calibres and feature a timelessly modern design inspired by the world of modern yachting.


To make the universe of the Portugieser tangible in a never-before-seen way, designers from IWC and Solaris Yachts joined forces to create a customised sailing yacht. The starting point was the Solaris 55, a 55-footlong racer/cruiser which is optimised for performance sailing with a small crew but also offers maximum comfort for extended cruising. The creative specialists carefully adapted the yacht to different design codes found in the new IWC Portugieser collection, while at the same time making sure that it perfectly represents the look and feel of the brand’s new advertising campaign.The yacht’s name, “DOUBLE MOON”, is reminiscent of the unique moon-phase display of IWC’s legendary perpetual calendar. Presented for the first time in 2003 in the Portugieser Perpetual Calendar (Ref. 5201), it correctly depicts the phase of the moon as seen in both the northern and southern hemispheres.


Learn more


July 9, 2020

IWC presents “Born of a Dream” – Tom Brady, a boy from San Mateo


Schaffhausen, July 9, 2020 – IWC Schaffhausen premieres a short film project, titled “Born of a Dream: A boy from San Mateo.” The short film depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as he pursues his childhood dream and becomes a champion quarterback. The inspiring story of Brady, who fought with passion and determination and never gave up despite many obstacles, emphasises the core values at the heart of the IWC brand since American watchmaker Florentine Ariosto Jones founded the company more than 150 years ago.


Learn more


June 12, 2020




IWC timepieces are the embodiment of enduring style icon’s that remain untouched by passing trends. Sleek and functional in their design, what better gift for the most important man in your life. An icon for an icon.


Discover our curated selection for this Father’s Day here.


May 7, 2020




Schaffhausen, 7th May 2020 – As part of the recently announced “TIME WELL SHARED” initiative, IWC brand ambassadors from around the world are reading chapters from “The Little Prince”, Antoine de Saint-Exupéry’s world-famous novel. Indian actress Sonam Kapoor started the series. She will be joined by Lebanese-British TV presenter Raya Abirached, Tunisian actress Hend Sabri, Italian actor Pierfrancesco Favino, and Chinese actor Zhang Ruo Yun. With their joint effort, these remarkable individuals hope to inspire people and lift spirits in this period of uncertainty. Voluntary donations from the listeners will be used to support Save the Children’s charity programmes.


No other novel has been translated into as many languages and read by as many people from different countries and cultural backgrounds as “The Little Prince”. Antoine de Saint-Exupéry’s most famous literary work follows a young prince on his journey to different planets, addressing themes such as loneliness, isolation, friendship, and love. During these challenging times, the story is a powerful reminder that the best things in life are the simplest ones and that real wealth is caring for and giving to others. Channelling this spirit, IWC brand ambassadors are coming together to readfrom the book. The original illustrations from Antoine de Saint-Exupéry, including some never-before-shown works, will accompany the readings.


Follow the journey here.


For the latest information on “TIME WELL SHARED”, and to access exclusive content, please visit and

For more information on the personal volunteering programme of IWC employees involving online tutoring support for schoolchildren, please visit

April 28, 2020

IWC x Kids: Share your masterpieces with us using #TimeWellShared


Soar high in the bright blue sky. Feel the warmth of the yellow sun. Or perhaps sail along white frothy waves...just make sure you arrive on time by checking your shiny gold watch. Let your child’s imagination run wild with IWC x Kids coloring pages. Each week we’ll have a new set of pages for your child to enjoy, no matter their age. And don’t worry, we won’t tell if you color a few yourself.




April 25, 2020


The icon continues to evolve: IWC Schaffhausen adds attractive new models to the Portugieser family


IWC Schaffhausen presents several new Portugieser models. A compact automatic model in the iconic Portugieser design, a new model with the legendary perpetual calendar, a nautical sports chronograph with an elegantly proportioned case,and the first watch fitted with a tide display. These are the highlights of the new collection, all of which are equipped with IWC-manufactured calibres and further enhance the unique appeal of the Portugieser family.


Only a few designs are absolutely timeless. With the Portugieser, IWC created such an icon in the late 1930s. The basis for the Reference 325, which was delivered to two dealers from Portugal – hence its name – was a hunter pocket watch calibre. Inspiration for the clean, open, highly functional dial came from the deck watches IWC was producing for the British Royal Navy at the time. From the outset, the Portugieser had the typical stylistic features of a pocket watch, coupled with the high precision and easy readability of a nautical instrument. “The amazing thing about the Portugieser is that its face has hardly changed since then. The clear, functional design looks just as fresh and contemporary today as it did over 80 years ago. The Portugieser thus embodies precisely the same, timeless modernity that distinguishes IWC as a brand. The new collection now makes our best-known watch family even more attractive and demonstrates how the iconic design continues to evolve,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.




April 9, 2020




Schaffhausen, 9th of April 2020 – Last week, IWC’s new initiative TIME WELL SHARED launched, with members of the IWC family sharing their passion and knowledge to lift spirits in this period of uncertainty.


This weeks’ new video features legendary American quarterback Tom Brady discussing his football career to date and what the challenges he has faced taught him about overcoming adversity. It is now live on IWC Instagram TV.


Every TIME WELL SHARED video features a button where the audience can make voluntary donations to support Save the Children, which will use funds raised to strengthen its programmes protecting children and families in countries that are hit by the COVID-19 crisis.



Six-time Super Bowl champion Tom Brady is one of the most accomplished athletes of the past two decades. With 17 Division Titles and nine Super Bowl appearances, Brady’s accolades both on and off the field have inspired a generation of young athletes to pursue their greatest potential. He is the first player in NFL history to accumulate 80,000 total yards, holds the most game wins of any quarterback, the most consecutive division titles – eleven – and has the second-most career touchdown passes of any player in history. Most recently, Brady announced the next phase of his football journey. After 20 record-breaking seasons with the New England Patriots, he is taking his immense talents to the Tampa Bay Buccaneers and will serve as their quarterback this upcoming NFL season.

March 30, 2020




Schaffhausen, 30th March 2020 – As the world faces a health crisis, the global IWC family stands together for the launch of “TIME WELL SHARED”. Through this initiative, IWC employees, brand ambassadors and partners will share their time, knowledge, experience and passion through digital channels. They aim to inspire people to make the most of their time, and entertain and support them by keeping them connected and engaged.


In this period of uncertainty and isolation, the members of the global IWC family are standing together to launch the initiative: “TIME WELL SHARED”. “In these extraordinary times, we would like to reach out to people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way of staying in touch with the IWC family. We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.


“TIME WELL SHARED” encompasses online lectures, speeches and webinars that IWC will publish on digital channels during the following weeks. The aim is to entertain and support people in these difficult times. The initiative will include contributions from IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel and partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts and Orlebar Brown.


For example, Pilot Matt Jones will share memories of last year’s “Silver Spitfire – The Longest Flight” expedition. Retired US Navy Captain and TOPGUN pilot Jim DiMatteo will elaborate on Navy Fighter Squadron values like performance, resilience and precision in business. Closer to home, David Seyffer, curator of the IWC Museum, will give insights into the history of IWC, and former Director of Marketing and Sales, Hannes Pantli, will divulge some never-before-told IWC stories.


All contributions are accompanied by a button to make voluntary donations, with IWC making the first donation. With the funds raised, IWC will support Save the Children. Save the Children aims to strengthen its programmes that protect children and families in countries that are hit by the virus, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support to children.

March 2, 2020




Mechanical watches from IWC are masterworks of craftsmanship. When they are not worn on the wrist, it is advisable to store them carefully in a safe place. IWC now offers three different watch boxes. Thanks to high-quality materials and an extremely durable finishing, the pouches contained therein are also ideally suited as travel accessories. The new packaging uses 30% less material and 90% less plastic than before. The watch pouches are reusable, which further contributes to reducing waste. 


Discover more here.


The leather pouch and leather box are also sold as accessories in IWC Boutiques.


February 19, 2020




During the 20th anniversary celebrations of the Laureus World Sports Awards, IWC Schaffhausen visited a local Laureus-supported project in Berlin. The Swiss luxury watch manufacturer has been a partner of the Laureus Sport for Good Foundation since 2005, and its trip to the community project reaffirmed the brand’s commitment to the foundation’s work. IWC also presented its 14th Laureus special edition watch, the Portugieser Hand-Wound Monopusher Edition “Laureus Sport for Good”, in the course of the festivities.


Mingling with the global sporting elite, as well as many prominent personalities from the world of politics, economics and entertainment, IWC Schaffhausen celebrated two decades of the Laureus World Sports Awards at the Verti Music Hall in Berlin. This year’s gala focused on Laureus’s anniversary campaign, “Sport Unites Us”. The award ceremony, recognised as the “Oscars of Sports”, not only honours the world’s best athletes but also shines a spotlight on the work of Laureus Sport for Good. The foundation currently supports over 200 projects in 40 countries.


Read more here.


February 13, 2020




From our boutiques to your screens. Bring IWC home with our new screensavers and wallpapers, available for download here. Offered with our compliments, these digital designs feature your favourite IWC models and ensure seamless timekeeping, from morning to night. Click here to explore the different themes and products available.

January 31, 2020


IWC launches new line of Portugieser Chronographs with in-house movement


The Portugieser Chronograph is one of IWC Schaffhausen’s most iconic models. With its compact diameter of 41 millimetres, it fits almost any wrist. However, the thin bezel gives one the impression of wearing a significantly larger watch. The clear, functional dial boasts applied Arabic numerals and slender Feuille hands. Printed with a quarter-second scale, the characteristic réhaut not only allows precise reading of the stop time but also reminds us of the Portugieser’s origins as a nautical precision instrument for the wrist.  


Now featured inside the sporty-elegant chronograph, is the IWC-manufactured 69355 calibre. The robust and precise chronograph movement in classic column-wheel design is visible now through a sapphire-glass case back.


Discover the new watches here.


January 31, 2020


The first Valentine’s Day of the decade


Make Valentine’s Day 2020 one to remember. Surprise your loved ones with an extraordinary gift. As a little treat for our loved ones, we are offering an additional leather strap on every order from the selected timepieces, for a limited time only.* Read more here.

January 22, 2020


New on browse recent collections


In the IWC Recent Collections you will find information and technical specifications about watches from our most recent collections. Browse watches released per year, and search by name, reference number, and collection.


Discover more here to browse our past collections. 


January 9, 2020


Hayden Cox and IWC Schaffhausen present Haydenshapes’ pioneering approach to upcycling manufacturing waste


IWC Schaffhausen and brand ambassador Hayden Cox have released a new film showcasing the surfboard designer at work. Focusing on Cox’s pioneering approach to upcycling, within his Haydenshapes Surfboard business, it marks the next stage of a shared journey between the Australian and IWC Schaffhausen towards greater sustainability.


Shot mostly on location at Haydenshapes’ floating pop up studio ‘Remote’ on Sydney’s Pittwater, which was set up in partnership with IWC Schaffhausen, the film demonstrates how the company is trying to reduce its impact on the environment. Cox is shown repurposing manufacturing waste, which is typically thrown away, into performance surfboard components and an innovative new cloth.


IWC Schaffhausen has long been a leading proponent of greater sustainability within the industry. As well as recently signing up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment to avoid plastic waste, renewable electricity powers the brand’s new Manufacturing Centre as well as the Headquarters.


Read more here.


November 22, 2019


Now for the holiday season: shop accessories on



Now there are finally cufflinks for those freedom-loving men who feel at home in the world of IWC Pilot’s Watches. The cufflinks are inspired by the distinctive conical crown of the Big Pilot’s Watch, perhaps the most distinguishing feature of this iconic aviator’s watch. Click here to learn more and to purchase.

Did you know: IWC Schaffhausen offers a wide selection of straps and bracelets to change the look of your favourite IWC timepiece. Dress up your watch this holiday season with a new strap purchase. Click here to explore the options available for your IWC, and complete your purchase online.

Just in time for the holiday season: purchase that special customized gift for yourself or a loved one with an IWC Schaffhausen timepiece and the strap of your choice. Get creative! Mix and match your dream watch with the perfect strap. Simply visit the webpage of your favorite product and select “customize” to create your unique IWC Schaffhausen timepiece and continue your purchase online or via our telephone concierge service.


By the way: this holiday season we’ll be offering an exclusive gift with every watch ordered from November 20, 2019 to December 23, 2019 only, or while stocks last. Let us surprise you.

November 14, 2019


IWC and Laureus Sport for Good take programme participants to the Mercedes-AMG Petronas Motorsport factory


IWC Schaffhausen and Laureus Sport for Good offered a group of young people an exclusive look behind the scenes of the Mercedes-AMG Petronas Motorsport factory in Brackley, UK. The group, who are members of the Laureus-supported Fight for Peace programme, were given a unique insight into how the team’s championship-winning cars are designed and manufactured.


Based on a shared passion for engineering, IWC Schaffhausen has been the “Official Engineering Partner” of Mercedes-AMG Petronas Motorsport since 2013. Teaming up with another of its partners, Laureus Sport for Good, IWC Schaffhausen offered a small group of children a fascinating look behind the scenes. With academies in Rio de Janeiro and London, and through an alliance of partners in 25 countries, the Fight for Peace programme works to realise the potential of young people living in communities affected by violence, crime and social exclusion. Combining martial arts with education and personal development, it aims to eventually help attendees into further education, employment or training.


Read more here. Discover the partnership with Laureus Sport for Good here and Mercedes-AMG Petronas Motorsport here.


November 5, 2019


IWC toasts historic title double for Mercedes-AMG Petronas Motorsport


IWC Schaffhausen is proud to congratulate long-standing partner Mercedes-AMG Petronas Motorsport and brand ambassadors Lewis Hamilton and Valtteri Bottas on yet another stellar Formula One™ season.


At this weekend’s United States Grand Prix, Hamilton secured his sixth FIA Formula One™ Drivers’ World Championship*. The race result at the Circuit of The Americas places the Briton safely beyond the reach of all his competitors, with another two rounds still to go. Hamilton was previously crowned champion in 2008, 2014, 2015, 2017 and 2018.


Just a few weeks ago, at the Japanese Grand Prix, Mercedes-AMG Petronas Motorsport clinched the 2019 FIA Formula One™ World Constructors’ Championship*. Hamilton’s success in Austin makes Mercedes the first team in the history of Formula One racing to score six successive title doubles.


Proving just how imperious Mercedes - and their drivers - have been in 2019, Hamilton’s team mate Valtteri Bottas was the only other person in the running for the drivers’ title on Sunday.

Read more about the partnership here.


*Subject to the FIA’s official confirmation of the 2019 FIA Formula One World Championship™ results


October 16, 2019


Mercedes-AMG Petronas Motorsport secures the 2019 FIA Formula One™ World Constructors’ Championship*


Congratulations to IWC partner, Mercedes-AMG Petronas Motorsport, on securing the 2019 FIA Formula One™ World Constructors’ Championship* upon the completion of the Japanese Grand Prix. The win is the sixth consecutive title for the team since 2014.


IWC Ambassador Valtteri Bottas earned the victory in the race, with teammate Lewis Hamilton placing third.

Read more about the partnership here.


*Subject to official confirmation by the FIA of the results of the 2019 FIA Formula One™ World Championship


The Moment - IWC Schaffhausen and Forbes


Originally appeared on on October 1st 2019


What is the one most pivotal point of your career that you celebrate as your greatest moment of success? IWC Schaffhausen will explore “the moment” with Forbes’ 30 Under 30 list makers to understand the story behind their biggest milestones.


Forbes selects 600 inspiring and aspiring young movers and makers out to change the world for its 30 Under 30 list, from 20 different industries. 30 trailblazers under the age of 30 are chosen for each industry, chronicling the brashest entrepreneurs across the United States and Canada. Read more here and take a peek at the stories of Brandon BryantJon Yao and Blake Tomnitz.


October 10, 2019


IWC ambassador Cate Blanchett plays a leading role at the presentation of the 5th Filmmaker Award


Acclaimed actress and producer Cate Blanchett has presented the 5th Filmmaker Award. The award ceremony took place during the 15th Zurich Film Festival at an exclusive IWC Schaffhausen private dinner at rooftop restaurant Haute. The award, which is worth CHF 100,000, supports Swiss film projects that are in the production or post-production stage. A few days earlier, the Zurich Film Festival was officially opened with “Die Stimme des Regenwaldes” by Niklaus Hilber, a previous winner of the Filmmaker Award.


Read more about the event here, and discover the partnership here.


Portofino: the spirit of classic glamour reimagined for 2019


IWC Schaffhausen has unveiled reinterpreted editions of their signature Portofino line for 2019. The women’s collection welcomes five smaller models, with an innovative strap change system, whilst six additional watches join the men’s line.


Portofino has been one of IWC’s most high-profile families ever since its first launch back in 1984. As legend has it, then-head watchmaker and living legend Kurt Klaus and head designer Hanno Burtscher put pen to paper over a glass of wine, devising a simple and elegant watch inspired by the classic rounded designs of the fifties and sixties.


Discover the new collection here.


IWC reveals new Portofino campaign, featuring model Josephine Skriver and actress Ning Chang


IWC Schaffhausen has teamed up with new brand ambassadors, model Josephine Skriver and actress Ning Chang, to unveil the new Portofino 34mm line. The beautiful campaign was shot entirely on location in the idyllic Italian village, which inspired the collection’s name.


Visit the IWC Press Area to discover more.


“Time to care”: IWC and Laureus sport for good announce the winner of this year’s drawing competition


Following the annual Laureus Sport for Good and IWC Schaffhausen drawing competition, we are delighted to announce the winning design by 15 year old Yi Xin, a participant of the Laureus supported programme, Special Olympics China.


This year’s competition was based on the theme ‘Time to Care’ and we received hundreds of entries from young people in Laureus-supported programmes all over the world, expressing their own thoughts on the importance of caring about every day issues in their drawings. Yi Xin’s winning design is a wonderful celebration of friendship, and it will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece to support Laureus Sport for Good programmes around the world. 


We would like to thank all the programmes who submitted such wonderful drawings as well as everyone who took time to vote for their favourite.


To find out more about Laureus Sport for Good, please visit here.

To learn about Laureus Sport for Good and IWC Schaffhausen please visit here.


2019 British Grand Prix


Congratulations to IWC Brand Ambassador Lewis Hamilton, who claimed his 80th victory in Formula One™, his seventh of the 2019 season and record sixth at the British Grand Prix. IWC Ambassador Valtteri Bottas came in second, to give Mercedes-AMG Petronas Motorsport Team a 1-2 victory.


IWC celebrates the 10th anniversary of the Antoine de Saint-Exupéry Youth Foundation with an exclusive exhibition and charity auction


The timepiece involved is the Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince” (Ref. IW392202) in 18-carat 5N gold. Featuring a spectacular midnight blue dial, this special edition is limited to 250 pieces worldwide. The auction lot itself is the piece 10 out of 250 with a beige luminescent index at 10 o’clock in celebration of the foundation’s 10th anniversary.


Watch lovers around the world will be able to place bids on the unique timepiece honouring Antoine de Saint-Exupéry’s most famous literary work, “The Little Prince”, from 8th–17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.


The timepiece will be offered within Sotheby’s Watches Online sale. A “The Little Prince - Tactile Art Book, Claude Garrandes edition” with drawings in relief and texts in English, French and Braille and signed by François d’Agay, President of the Antoine de Saint Exupéry Youth Foundation and Dr Claude Garrandes will accompany the timepiece.


Visit the IWC Press Area to discover more.

Click here to participate in the auction.


IWC Schaffhausen announces Tom Brady as global brand ambassador


With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.


Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”


Visit the IWC Press Area to discover more.


Pilot’s Watch Chronograph TOP GUN (IW389101)
Pilot’s Watch Chronograph TOP GUN (IW389101)

“Time to Care”: IWC and Laureus Sport for Good present this year’s drawing competition


This year’s IWC Drawing Competition demonstrated the creative flair of young people from Laureus-supported programmes around the world. Under the theme “Time to Care”, programme participants expressed their own thoughts on the importance of caring about every day issues, through the creativity of drawing.


The winning design will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece. For the winning programme participant, Laureus and IWC will organize a special project visit with a Laureus Academy Member.


Reviewing over 200 entries from 30+programmes around the world, a jury of representatives from IWC Schaffhausen and Laureus Sport for Good selected a shortlist of three drawings. Click here to view the selected drawings and vote in the competition.


IWC supports Cousteau Divers to reveal the ocean’s temperatures


On June 8, World Oceans Day, IWC Schaffhausen announces its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.


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IWC Celebrates The 10th Anniversary Of The Antoine De Saint-Exupéry Youth Foundation With An Exclusive Exhibition And Charity Auction


IWC Schaffhausen and the Antoine de Saint-Exupéry Youth Foundation (FASEJ) celebrate the Foundation’s 10th anniversary with a “10 years, 10 days” exhibition from 10th–20th June in Paris. The highlight of the exhibition is a preview of a unique Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince”, which will be auctioned online by Sotheby’s between 8th and 17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.


Visit the IWC Press Area to discover more.


IWC brand ambassador Adriana Lima boxes with kids from a Laureus Program in Mexico


Brazilian supermodel Adriana Lima has been an IWC brand ambassador since 2012, and a keen boxer for over ten years. She recently visited a local boxing gym in Mexico City for a sparring session with children who are taking part in an initiative called CAPAZ (Campeones de la Paz or “Peace Champions”). This preventive program against violence and crime empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.


Visit the IWC Press Area to discover more.


IWC Premieres New Pilot’s Watches campaign movie with brand ambassador Lewis Hamilton


IWC Schaffhausen premieres its new Spitfire collection campaign movie, starring brand ambassador Lewis Hamilton. The five-time Formula One™ World Champion appears alongside a Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.


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Discover the IWC Pilot’s Watch Chronograph Spitfire.


77th Goodwood Members’ Meeting


IWC Schaffhausen’s motorsport team competed at the Goodwood Members’ Meeting for the second time this weekend. At the wheel of the Mercedes-Benz 300 SL “Gullwing”, former Formula One™ star and brand ambassador David Coulthard competed in the Tony Gaze Trophy and finished in 1st place.


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