As part of its efforts to spread the word about the values promoted by Laureus and in order to raise public aware ness of its work, IWC organized a bike tour in Monaco. Celebrities and influencers from the world of sports were invited to the event, where they discussed some of the current charity projects. Among those taking part were Laureus ambassadors such as the FORMULA ONE world champion Nico Rosberg, the double Olympian champion cyclist Fabian Cancellara and the Ironman World Champion Jan Frodeno. The 30 kilometres from Monaco to Ventimiglia were also traversed by the extreme cyclist Patrick Seabase as well as Nadine Rieder, Sofia Wiedenroth and Morgane Such from the AMG Rotwild Mountainbike Racing Team. They were joined by the influencers Jessica Kahawaty, Nel-Olivia Waga and Linda Mutschlechner.