In 2017, IWC Schaffhausen founded its own motorsport team. Since then, the IWC Racing Team has been competing at selected historic racing events. The team’s car is the Mercedes-Benz 300 SL „Gullwing“, one of the most iconic sports cars ever built. The car with its characteristic doors reminiscent of the wings of a seagull was manufactured by Daimler-Benz between 1954 and 1957 as a road-ready version of the 300 SL racing car.
Until now, racing legends such as David Coulthard, Karl Wendlinger and Bernd Schneider have taken turns in the cockpit of the „Gullwing“. The IWC Racing Team has appeared several times at the Goodwood Members’ Meeting and competed in various races on the renowned Goodwood Motor Circuit. In 2019, David Coulthard took first place in the Tony Gaze Trophy. The team also participated in the Arosa ClassicCar, a famous mountain race in the breathtaking landscape of the Swiss Alps.
In 2020, the IWC Racing Team moved into its new home, the all-new flagship boutique on the “home straight” of Zurich’s Bahnhofstrasse. The new boutique has been furnished in the style of “IWC Racing Works”. Using a rich blend of motorsport memorabilia, engineering artefacts and unique timepieces, it tells the story of the long-standing connection between IWC and the world of motorsport.