IWC Schaffhausen
Films and fine watchmaking have much in common: both are based on long traditions, both draw on pioneering spirit, and both use expertise and creativity to generate a continuous stream of new masterpieces.
With a passion for filmmaking demonstrated through its support of international film festivals in New York, Beijing, Zurich, London and Dubai, IWC believes the bonds between the worlds of watchmaking and filmmaking are strong.
Apart from these commitments, the company has maintained close relations over the years with some of the biggest names in the entertainment industry, including well-known actors such as Cate Blanchett, Sir Patrick Stewart, Rosamund Pike, Dev Patel, Zhou Xun and James Marsden, or director Marc Forster.
IWC watches have already featured in countless movies and U.S. TV series. More specifically, the main characters in the thriller Wall Street, box-office smash Ocean’s Thirteen, action comedy RED, and espionage-thriller The Bourne Legacy have all sported watches made in Schaffhausen. They are equally popular with the lead actors in the American TV series Grey’s Anatomy, Private Practice and The Good Wife.
Several years ago, with the express aim of promoting up-and-coming filmmakers, IWC founded the IWC Filmmaker Award to promote the vision of storytellers of all genres whose work demonstrates that they have gone beyond mere filmmaking. With meticulous attention to detail, they make use of unconventional, often signature, techniques to manipulate the medium and create an unforgettable sensory experience for their audiences. IWC presents the award as part of its commitment to the film festivals.
BFI LONDON FILM FESTIVAL
London – October
The British Film Institute (BFI) combines various cultural, creative and industrial roles, bringing together the BFI National Archive and BFI Reuben Library, film distribution, exhibition and education at BFI Southbank and BFI IMAX, publishing and festivals. The BFI is a charity governed by Royal Charter.
The BFI was founded in 1933. As the leading body for film in the UK, the BFI maintains a number of creative, strategic and funding relationships with industry and key stakeholders, investing in education and audiences, filmmaking and film heritage.
IWC made its first appearance as sponsor at the 2014 BFI London Film Festival. IWC Schaffhausen is a partner of the BFI and, jointly with American Express®, partnered the BFI London Film Festival in 2014, 2015, 2016, 2017 and 2018.
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Sustainability
IWC is committed to corporate social responsibility and has issued the industry’s first sustainability report. Read more about our corporate values.
Laureus
IWC Schaffhausen is one of the main sponsors of the Laureus Sport for Good, an organization that brings together top-flight sport and social commitment at a high level.
Partnerships
In addition to ensuring responsible business practices, IWC Schaffhausen promotes positive impact through the work of our partner organizations.