PARTNERSHIPS

Mercedes-AMG

IWC Schaffhausen and Mercedes-AMG have been partners since 2004, making their collaboration one of the most long-standing between two brands from the watch and automotive industries. Both companies share a passion for performance and design and a commitment to engineering excellence down to the smallest detail.

Image showing the Mercedes-AMG team car during a race.

AMG was established in 1967 in Grossaspach, Germany, by Hans Werner Aufrecht and Erhard Melcher with the visionary concept of incorporating cutting-edge racing technology into road-going series vehicles. Today, it represents the sporting spearhead of Mercedes-Benz with a wide range of models ranging from performance compact cars to true sports cars like the AMG-GT family. Each one of their engines is assembled in Affalterbach, Germany, by a single mechanic according to the “One Man, One Engine” principle. Currently, Mercedes-AMG is pushing the company’s transformation and redefining the future of Driving Performance with electrified powertrains.

Throughout their partnership, IWC Schaffhausen and AMG have shared exhilarating moments in motorsport and beyond and created many lasting memories for their clients. IWC Schaffhausen has introduced several special-edition timepieces inspired by performance engineering and featuring materials from automotive engineering such as ceramic, grade 5 titanium or carbon fibre.

In 2021, Mercedes-AMG got its place as a permanent feature of IWC’s Pilot’s Watches collection as IWC introduced the first IWC Pilot’s Watch Chronograph ever in titanium. The timepiece features a carbon fibre dial and is powered by the IWC-manufactured 69385 calibre movement. The chronograph was unveiled with a webcast conversation between IWC Schaffhausen CEO Christoph Grainger-Herr and Mercedes-AMG CEO Philipp Schiemer.

IWC Schaffhausen and Mercedes-AMG both count Maro Engel and David Coulthard as their brand ambassadors.

An image of Maro Engel
An image of Maro Engel
Image of IWC Mercedes AMG special edition watch with titanium case and grey dial
An image of David Coulthard next to a racing car
Close up image of IWC Mercedes AMG special edition watch with titanium case and grey dial

Maro Engel

Born in Munich on 27 August 1985, Maro Engel started racing professionally in German Formula BMW at the age of 16, before com­peting in the German and British Formula 3™ Championships. Over the course of his professional career he spent five years with Mercedes-AMG in the German Touring Car Championship (DTM), two years with Venturi in the all-electric FIA Formula E™ Championship and has enjoyed a successful career in GT3 since 2012. Triumphs include, among others, his victory at the 2016 24 Hours race at the Nürburgring and two victories in the Macau Grand Prix™/FIA GT World Cup (2014 and 2015). In 2020 he set a new production car lap record at the Nürburgring Nordschleife in the Mercedes-AMG GT Black Series. He continues to be an essential member of the Mercedes-AMG Motorsport team racing in the Mercedes-AMG GT3. In 2021 he took victory with his teammates at the 24-Hour Daytona (GTD) race in Florida. He has been an official IWC Schaffhausen brand ambassador since 2017.