As a logical continuation of our partnership with Mercedes-AMG, in 2013 IWC became the ‘Official Engineering Partner’ of the Mercedes-AMG Petronas Formula One Team. The partnership focuses on the shared values of mechanical engineering and watchmaking. As ‘Official Engineering Partner’, IWC has a prominent presence on the gloves, uniforms and cars. IWC customers can even experience a Formula One™ race up close at selected Grands Prix™.
In 2019, IWC dedicated two extraordinary limited-edition Pilot’s Watches to the Mercedes-AMG Petronas Formula One Team. Both special editions featured matte black zirconium oxide ceramic cases and carbon fibre dials – both high-tech materials, also used in Formula One™ racing. The Pilot’s Watch Chronograph Edition “Mercedes-AMG Petronas Motorsport” (Ref. IW389005) and the Big Pilot’s Watch Perpetual Calendar Edition “Mercedes-AMG Petronas Motorsport” (Ref. IW503003) had a striking black design with PETRONAS emerald green accents, inspired by the Mercedes team colours.
IWC also enjoys close collaborative relationships with Mercedes drivers, Lewis Hamilton and Valtteri Bottas. As IWC Brand Ambassadors, who share a fascination with IWC timepieces, both are sought-after guests at IWC events.
Most recently IWC was thrilled to congratulate Hamilton, Bottas, and the Team, on their historic 2020 Formula One™ title success. Hamilton secured his seventh Drivers’ Championship to become the second driver in the sport’s history to claim so many titles. The team clinched a seventh Constructors’ Title, becoming the first in the history of Formula One™ racing to score seven straight championship doubles.