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IWC Schaffhausen

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    IWC Schaffhausen

    IWC Schaffhausen


       © LAT Images for Mercedes-Benz Grand Prix Ltd



    Mercedes-AMG Petronas Formula One Team



    The official engineering partner of the Mercedes-AMG Petronas Formula One team since 2013


    As a logical continuation of our partnership with Mercedes-AMG, in 2013 IWC became the ‘Official Engineering Partner’ of the Mercedes-AMG Petronas Formula One Team. The partnership focuses on the shared values of mechanical engineering and watchmaking. As ‘Official Engineering Partner’, IWC has a prominent presence on the gloves, uniforms and cars. IWC customers can even experience a Formula One™ race up close at selected Grands Prix™. 



    In 2019, IWC dedicated two extraordinary limited-edition Pilot’s Watches to the Mercedes-AMG Petronas Formula One Team. Both special editions featured matte black zirconium oxide ceramic cases and carbon fibre dials – both high-tech materials, also used in Formula One™ racing. The Pilot’s Watch Chronograph Edition “Mercedes-AMG Petronas Motorsport” (Ref. IW389005) and the Big Pilot’s Watch Perpetual Calendar Edition “Mercedes-AMG Petronas Motorsport” (Ref. IW503003) had a striking black design with PETRONAS emerald green accents, inspired by the Mercedes team colours.


    IWC also enjoys close collaborative relationships with Mercedes drivers, Lewis Hamilton and Valtteri Bottas. As IWC Brand Ambassadors, who share a fascination with IWC timepieces, both are sought-after guests at IWC events.


    Most recently IWC was thrilled to congratulate Hamilton, Bottas, and the Team, on their historic 2020 Formula One™ title success. Hamilton secured his seventh Drivers’ Championship to become the second driver in the sport’s history to claim so many titles. The team clinched a seventh Constructors’ Title, becoming the first in the history of Formula One™ racing to score seven straight championship doubles.

    Photo credit: ©Mercedes-Benz Grand Prix Ltd.
    — Photo credit: ©Mercedes-Benz Grand Prix Ltd.


    Born in Stevenage, England, in 1985, Hamilton first climbed into a kart aged eight and hasn’t looked back since. His incredible pace and prodigious talent has seen him scale the career ladder at lightning speed. After winning the McLaren Mercedes Champions of the Future series, he enrolled in the team’s Young Driver Programme in 1997. He joined British Formula Renault in 2001, winning the title two years later, before moving to the Formula 3 Euro Series, where he was crowned junior champion whilst still in his second year. Promotion to GP2 saw rookie Hamilton dominate the 2006 Championship. It was a feat that secured him entry to Formula One racing in 2007, as he made his Grand Prix™ debut for McLaren at just 22. The season was a spectacular success, and Hamilton remained in title contention up until the finale. In 2008 he won it, becoming the youngest ever Formula One World Champion. Four years later, in 2013, the Briton joined the works Mercedes team after six seasons with McLaren, finishing the year fourth. In 2014 he claimed the drivers’ crown for a second time, after taking 11 victories, matched with a third title in 2015. The following season brought Hamilton another 10 wins. In 2017 the Drivers’ Championship was his again; a triumph he also matched in 2018 and 2019. Hamilton’s career reached even greater heights in 2020, as he broke numerous records, including surpassing Michael Schumacher’s number of Grands Prix™ wins before matching the German’s tally of titles with a seventh Drivers’ Championship.


    Lewis became an IWC ambassador in 2013 and the Swiss Manufacture launched the first of several special editions dedicated to him in 2014: The Ingenieur Chronograph Edition Lewis Hamilton (IW379602) in a titanium case limited to 250 pieces. The accompanying campaign saw the British driver use his watch to stop time and halt the Mercedes-Benz Silver Arrow W196 in its tracks.

    The following year, IWC congratulated Lewis on winning a fifth FIA Formula One™ World Drivers’ Championship title with a special IWC Pilot’s Watch TOP GUN Perpetual Calendar “Boutique Edition” (IW502903). A year later, in 2019, IWC presented the “Lewis Hamilton” Big Pilot’s Watch Perpetual Calendar Edition (Ref. IW503002) co-created by IWC’s designers and Hamilton himself. That same year, the Briton starred in IWC’s thrilling Spitfire collection campaign movie. The film featured Hamilton driving the iconic Mercedes-Benz Silver Arrow W125 around Goodwood with a Spitfire aircraft flying above. For the 2020 season, the Mercedes-AMG Petronas Formula One Team changed to an all-black livery as part of their commitment to the fight for greater diversity and inclusion. Hamilton also raced in black overalls, boots, gloves and a revised helmet design. IWC custom-designed the IWC Black ceramic Big Pilot’s Watch Perpetual Calendar for Hamilton to show support.

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