PARTNERSHIPS
Mercedes-AMG
IWC Schaffhausen and Mercedes-AMG became partners in 2004, making their partnership one of the longest collaborations between a watch manufacturer and an automotive engineering company. The partnership is founded on shared values: both brands are committed to engineering excellence and passionate about performance and design, while combining luxury with technical sophistication.
Mercedes-AMG is the performance car division of Mercedes-Benz. AMG was established in 1967 in Grossaspach, Germany, by Hans Werner Aufrecht and Erhard Melcher with the visionary idea of incorporating racing technology into road-going series vehicles. Today, it represents the sporting spearhead of Mercedes-Benz, with a wide range of models including the AMG GT family of sports cars.
Within the scope of the partnership, IWC Schaffhausen and Mercedes-AMG have created many memorable experiences in motorsport and beyond for their customers. IWC Schaffhausen has also developed several special edition watches that echo the spirit of AMG’s performance cars. These editions often draw on design cues, materials, and aesthetics from the world of automotive engineering and motorsport.
Maro Engel
Born in Munich on 27 August 1985, Maro Engel started racing professionally in German Formula BMW at the age of 16, before competing in the German and British Formula 3™ Championships. Over the course of his professional career he spent five years with Mercedes-AMG in the German Touring Car Championship (DTM), two years with Venturi in the all-electric FIA Formula E™ Championship and has enjoyed a successful career in GT3 since 2012. Triumphs include, among others, his victory at the 2016 24 Hours race at the Nürburgring and two victories in the Macau Grand Prix™/FIA GT World Cup (2014 and 2015). In 2020 he set a new production car lap record at the Nürburgring Nordschleife in the Mercedes-AMG GT Black Series. He continues to be an essential member of the Mercedes-AMG Motorsport team racing in the Mercedes-AMG GT3. In 2021 he took victory with his teammates at the 24-Hour Daytona (GTD) race in Florida. He has been an official IWC Schaffhausen brand ambassador since 2017.
