The Manufakturzentrum, the latest milestone in the industrial tradition started by Jones, opens as IWC celebrates its 150th anniversary.
Completed in just 21 months, the new site is located on the outskirts of Schaffhausen. With it, the production of movement components, movements and cases is brought under one high-tech roof. Casing up and final testing are still performed in the historic building. Interestingly, Christoph Grainger-Herr, CEO of IWC - and an architect - personally helped design the manufacture, ensuring it perfectly encapsulates what you expect from IWC; a blend of luxury and precision engineering.
Upon arrival to the Manufakturzentrum, the 139-meter-long, 62-meter-wide building makes a strong first impression. It feels modern and aesthetically pleasing with its monumental 2,200-square-meter glass façade. The feeling is the same in the 9-meter-high entrance lobby with a giant perpetual calendar mechanism over the reception. As a nod to the company’s history, the portraits of the key characters who helped IWC take shape hang on one of the walls.